Molly's experience with online and emerging media further cements Critical Mass' holistic view of the digital experience.
CALGARY, Alberta & CHICAGO (PRWEB) January 31, 2008
Hop ensures the seamless integration of production and media, customer-centric strategies, and brand messaging in line with key client objectives. She will also use her expertise to create an internal training course on new media and optimize Critical Mass' billing procedures.
She brings both ingenuity and strategic focus to the position. In her previous role as associate media director at GMPlanworks, she expanded her team's focus from impressions to innovation. Hop piloted several industry firsts in social networking and user-generated content. She contributed significantly to the establishment of digital's role in up-fronts and cross-platform partnerships. She also delivered media solutions to key target audiences through the use of mobile, word-of-mouth, video, and interactive applications.
"We are confident that with Molly's work ethic, passion for media, and commitment to excellence, our practice will maintain its cutting edge status and deliver outstanding results to our clients," said Scott Shamberg, Senior Vice President of Critical Mass' marketing and media division. "Molly's experience with online and emerging media further cements Critical Mass' holistic view of the digital experience."
Hop graduated from the University of Michigan with a Bachelor of Arts degree in Political Science.
About Critical Mass
Critical Mass (http://www.criticalmass.com) is an interactive services firm that helps the world's leading companies use digital media to increase revenue, reduce costs and deepen customer relationships. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London. For additional information, visit http://www.criticalmass.com.
Critical Mass is a unit of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.