Critical Mass Names John Stichweh as Senior Vice President, General Manager

Share Article

Critical Mass (, an interactive services firm, part of the Omnicom Group, has named John Stichweh as senior vice president, general manager. In this position, he oversees the daily management of the Toronto office and its contribution to Critical Mass' global operations.

Based on his strategic and creative know-how

    Stichweh brings experience in interactive agency relations, global marketing leadership, organizational development and management to the position. Prior to Critical Mass, Stichweh was director of global interactive marketing at The Coca-Cola Company. He was responsible for the development and execution of digital strategy for some of the world's leading brands, Coca-Cola Classic(TM), Coke Zero(TM) and Sprite(TM).

Previously, he spent 15 years with Procter and Gamble (P&G), most recently as head of interactive marketing for the Global Baby & Family Care Business Unit leading global programs such as During his tenure he developed and deployed breakthrough measurement systems to determine the overall business contributions of interactive marketing programs and was also instrumental in redesigning P&G's Digital Media Planning and Buying process. He was honored by P&G as global MVP of the Interactive Space in September 2005.

"Based on his strategic and creative know-how," said Dianne Wilkins, chief executive officer of Critical Mass, "we are confident that he will take Critical Mass' Toronto office to the next level of innovative design, furthering its dedication to world-class consumer experiences."

Stichweh graduated cum laude with a Bachelors of Science degree in Business Administration, Management Information Systems, from the University of Dayton in Ohio and holds a Masters of Business Administration degree from Xavier University in Cincinnati, Ohio.

About Critical Mass

Critical Mass ( is an interactive services firm that helps the world's leading companies use digital media to increase revenue, reduce costs and deepen customer relationships. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London. For additional information, visit

About Omnicom

Critical Mass is a part of Omnicom Group Inc. (NYSE: OMC) ( Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tiffany Guarnaccia
Visit website