Critique^It, Inc. Eliminates Barriers to Document Mark-Up and Review with Launch of Rich-Media Application

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Critique^It is a cloud-based, social network where users can embed text, audio and video feedback on virtually any type of file; Word documents, images, PowerPoint presentations and spreadsheets. Critique^It beta version will be released to the public on November 18, 2010, at http://www.critiqueit.com.

Critique^It brings the human element to technology: the writing, speaking and sharing that makes collaboration an engaging experience.

I needed the engagement and feedback that online classes and in-person workshops provided, but technology was ... decentralized and inefficient. Technology should make life better and more simple!

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Startup dot-com, Critique^It, resolves painstaking document collaboration process with innovative text, audio, and video annotation that embeds into virtually any content file.

Critique^It is available to the public at http://www.critiqueit.com. Critique^It is a cloud-based, social network where users can embed dynamic text, audio and video feedback on virtually any type of file; Word documents, images, PowerPoint presentations and spreadsheets.

Critique^It is scalable for large or small departments, providing an infrastructure to manage all digital documents relating to particular colleagues, co-workers, or students and their specific assignments, groups or courses. The system enables in-depth communication and collaboration without making content vulnerable to unwanted changes.

The inception of Critique^It came to Alexandra Fleur, Co-Founder and CEO, a few years ago while working on the first draft of a novel. Fleur recounts, “I needed the engagement and feedback that online classes and in-person workshops provided, but technology was limited and the process was decentralized and inefficient.”

As a writer Fleur dreamed of a secure online space where she could share documents and get feedback anytime. After years of frustration—managing software incompatibility, lost information, hard copies, crowded email inboxes, commentary and differing drafts—Fleur knew something needed to be done. She resolutely states, “Technology should make life better and more simple, so we can focus on what we do best!”

With a graduate degree in literature, and background in developing web-based, data management systems for education, national defense and law enforcement, Co-Founder and CTO, Ashley Bradford, was intrigued by Fleur’s challenge, and uniquely suited for the task. Bradford understood it would require a new level of ingenuity to forge the path: “In order to achieve a level of interactivity we hadn’t experienced, we had to use methods that hadn’t been employed.” Bradford assembled a team of accomplished engineers and began coding everything from scratch. He explained the in-depth process, saying, “We had to turn our backs on the myriad of libraries and plug-ins. There’s a big difference between imaging a document and translating it.”

Beyond the current system being released, Critique^It’s capabilities will soon expand to include an API so that text, audio, video commentary can be embedded in blogs and content-rich websites, and Critique^It LIVE!, a real-time annotation feature.

Bradford, Fleur and team are excited to present Critique^It beta version to the world at http://www.critiqueit.com.

About Critique^It

Critique^It, Inc. is a startup technology company (since 2008), now launching critiqueit.com, a software as a service (Saas) product. Critique^It, Inc. was founded to bring the human element to technology: the writing, speaking and sharing that makes collaboration an engaging experience. By redefining the formula of document collaboration and peer-review, Critique^It is transforming the way people work, learn and collaborate online. Visit site at http://www.critiqueit.com.

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Danika Payton
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