Startled Cat, Inc. Takes a Mobile App Designed to “Puppy Train Kids” to Parents on Kickstarter

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Critterkin’s pack of fun-loving mutts aims to rescue parents and teach kids canine care

Puppy Train Your Kids!

“Pets are playmates, but also teachers for kids,” - Jena Ball

The familiar plea from kids begins with, “Can I pleeaaasse have a puppy?” Parents first moan, then finally relent, saying to themselves, “Who’s gonna walk the dog?”

A fun-loving pack of mixed-breed pups (aka mutts) developed by Startled Cat, Inc. have a solution that they’ve taken to Kickstarter – an entertaining, interactive app known as CritterKin. CritterKin combines engaging stories, games, and music, with practical, hands on lessons taught by a trainer named Ms. Jenaia. This makes learning about the responsibilities of pet care both entertaining and fun. Children begin the CritterKin program by choosing a dog and taking it to the CritterKin Dog Park for class. There they watch and practice using the skills in the day’s lesson. Afterwards, they are given a review and questions to discuss with their parents, helping ensure that the entire family is engaged in the 30-day program. At the end, kids receive a certificate of completion and puppies a loving family.

“Pets are playmates, but also teachers for kids,” says Jena Ball, Creative Director at Startled Cat, Inc. the studio developing the app. “That’s part of the CritterKin model, kids learning from pets about their needs. We enlisted humane educators, trainers, kids, parents and puppy owners to make sure that the program will work - to teach kids what’s involved before they bring a puppy into their lives.”

“When you combine a good story, lovable characters and a solid curriculum (more than thirty interactive activities) with kids’ natural love of animals and curiosity, good things happen,” says Martin Keltz, the co-founder and former president of Scholastic Productions, Inc. “We saw it happen with "The Magic School Bus," "Clifford The Big Red Dog," and other award-winning programs. "Parents’ Choice Awards" were very important to us at Scholastic,” he says. “We’re bringing that same commitment to quality education and entertainment to CritterKin.”

The CritterKin campaign is now live on Kickstarter. To learn more about the pups, rewards and the program, visit:

For further information, contact:
Karin Lippert, KLPR Media                 

Jena Ball, Startled Cat, Inc.

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Karin Lippert

Jena Ball
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