Neighborhood America Positioned to Lead Evolution into CRM 2.0 with Hiring of Michael Thomas, Expert and President of the CRM Association

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Michael Thomas will direct the integration of Neighborhood America's enterprise social networking platform with CRM solutions. The company intends to be a leading solutions provider in the evolution of the CRM industry, which is shifting its focus from managing customer relationship data to creating dialogue and conversation through meaningful customer engagement.

He is a nationally recognized expert within the enterprise software industry and is highly capable of leading our efforts to position Neighborhood America solutions as an extension of CRM systems, setting the standard as CRM evolves to include social applications.

Michael Thomas, a recognized expert in the Customer Relationship Management (CRM) industry, has joined Neighborhood America's leadership team as Director of CRM. Thomas will spearhead the integration of Neighborhood America's ELAvate platform with CRM solutions to enable customers and partners to leverage enterprise social networks through existing CRM applications.

"We are pleased to have Michael Thomas on board and are excited about the immediate value he adds to our growth strategy," said Dan Miller, Neighborhood America's Executive Vice President of Sales and Business Development. "He is a nationally recognized expert within the enterprise software industry and is highly capable of leading our efforts to position Neighborhood America solutions as an extension of CRM systems, setting the standard as CRM evolves to include social applications."

As the national president and board member of the Customer Relationship Management Association, Thomas brings a wealth of industry knowledge to Neighborhood America. His leadership will enable the company to immediately implement forward-thinking strategies for customers who are currently using CRM solutions, as well as providers of CRM systems.

"Enterprise social networking and mobile messaging are key components in the Web 2.0 age of CRM," said Thomas. "Web 2.0 tools have shifted the power to customers and prospects. Neighborhood America's solutions enable and facilitate those key interactions, and I am very excited to be a part of this leading edge solution. Social networking represents an industry-changing phase of the CRM industry and companies are focusing on changing the nature of customer relationships - from purely structured transactions to the consumer expectation of dialogue and conversation."

"CRM integration is an important part of Neighborhood America's forward-looking strategy. We believe that there is an enormous opportunity to drive revenue growth by enabling the installed base of CRM software to manage more data in a way that drives deeper customer relationships and customer understanding. We intend to lead this transformation," said Kim Patrick Kobza, Neighborhood America's President and CEO.

Prior to joining Neighborhood America, Thomas gained over 20 years of technology sales and management experience working for Automatic Data Processing (ADP), Oracle Corporation and PeopleSoft. In 2004, CRM Magazine recognized Thomas as one of the CRM industry's most influential leaders.

Thomas joins Neighborhood America's regional team in Atlanta, Georgia, which also includes enterprise software and social media expert, Judith Mod. As Neighborhood America continues to advance its leadership position in the industry, the Company will continue to hire the best and brightest leaders to support its growing customer base.

About Neighborhood America
Neighborhood America's 'Software as a Service' solution is designed for companies that want to capitalize on the business imperative of using social networks to create value. Founded in 1999, the company enables its customers to build their own online and mobile communities to engage consumers, facilitate ongoing dialogue around their brand, and gain continued business intelligence. Customers select Neighborhood America for its award-winning technology and commitment to guide them through the entire process - from strategy, through implementation, to ultimate success. Learn why enterprises including Scripps Networks, FOX News and Adidas are turning to Neighborhood America to gain a competitive advantage by visiting: http://www.neighborhoodamerica.com.

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