Sunwarrior Partners with Croix Sather to Take on a World Record

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Sunwarrior partners with Croix Sather as he takes on a 13 year-old world record in a demanding race that only 2 others have ever completed.

Marathon, 5k, Ultra-marathon Running and Runners

Croix Sather

Success is the only option. This isn’t about breaking a record. It’s about never giving up. It’s about living life full-out and living up to my potential.

Sunwarrior is proud to partner with Croix Sather as he again takes on Death Valley and Mt. Whitney with a monumental trek from the lowest point in the continental United States to the highest just days after gastrointestinal distress sent him back to the start. This “Solo Self-contained Crossing” Ultramarathon will carry him 146 miles in 3 days with 25,000 feet of ups and downs along the way. There are no aid stations or water stops; Croix must push his own food, water, and supplies, weighing over 250 pounds, as he races toward breaking a world record. His first attempt began Sunday, August 19, but he was forced to turn back around mile 45 after being unable to keep any food or water down.

This record was set in 1999 by racing legend Marshal Ulrich when he completed the Badwater SSC in 77 hours and 46 minutes, pulling and pushing his rickshaw-like cart the distance. Ulrich is one of only two people to ever complete the challenge out of the six who have now attempted to do so. Lisa Bliss is the first woman and only other finisher, completing the run in 89 hours and 39 minutes.

“We’ve been excited to partner with Croix on this challenge,” said Nick Stern, cofounder of Sunwarrior. “We were cheering for him on Sunday and Monday as we watched his progress online and we’ll be cheering him on and supporting him in spirit as he begins again on Thursday. Though this is something he’ll have to do completely on his own, he has a lot of people rooting for him.”

On August 23, 2012 Croix Sather will once again challenge the 13 year-old record in temperatures that can reach 129 degrees and pavement that can top 180 degrees. Croix is a relative newcomer to the ultra-running scene who could only be called a casual runner less than three years ago. Inspired by the ultra-distance runner Stu Mittleman, Croix, at 40, strapped on his running shoes and took on the 2,621 miles between California and New York. It took him 100 days, running the equivalent of a marathon each day, as he inspired thousands of people with his determination and endurance. Now he’s set his sights on something shorter, but far more challenging.

“We hope he can beat the world record,” said Stern, “but even if he doesn’t surpass Ulrich’s time, he will still be one of three human beings to complete this grueling race and we couldn’t be more proud to have him associated with Sunwarrior. I can’t even imagine how difficult it would be to take on this trek after running a third of it without food just a couple days earlier. Croix is a true warrior to get up after things didn’t go as planned and go after this challenge again. His determination is beyond admirable.”

Croix Sather is always inspirational. “Success is the only option,” said Sather. “This isn’t about breaking a record. It’s about never giving up. It’s about living life full-out and living up to my potential. Dream so BIG it inspires you, Act so BIG it inspires the World!”

About Croix Sather
Croix has motivated the nation to do more and reach beyond expectation with his Run Across America at 40 years old. The first five chapters of his inspirational book—Dream Big, Act Big—are available for free on his website. Croix Sather reprograms the subconscious mind for success. As a motivational speaker, Success Hypnotherapist, author, and radio show host, he is transforming lives from ordinary to inspirational, motivating thousands to stand up and learn how to run a marathon, a 5k, or even just around the block.

Croix’s experience includes four Ironman triathlons, skydiving, shark diving, fire-walking, and fire-eating. Croix's adventures, thrilling stories, and demonstrations will keep you on the edge of your seat as you learn the psychology of success. “Win your inner game and you win at life.”

About Sunwarrior
Sunwarrior’s mission is to illuminate body, mind, and planet. This company was born from the nutritional dreams of three men who wanted to create a plant-based protein powder that would be raw, healthy, and benefit mankind along with the planet mankind occupies.

Sunwarrior has grown since that night 4 years ago at the Sedona Raw Food Festival, offering several raw, vegan products that are perfect for anyone and any lifestyle: protein to build and recover, activated barley for enhanced endurance, supergreens for trace minerals, and fulvic acid complexes that nourish cellular function and boost the immune system.

All energy comes initially from the sun and is captured by the miraculous plants around us. Join us in our mission to share this energy with everyone. Together we truly can transform the planet, one warrior at a time.

For more information on Croix Sather visit http://www.croixsather.com and http://www.dreambigactbig.com. To follow along with his progress visit http://www.badwater-solo.com. For more information on Sunwarrior visit http://www.sunwarrior.com.

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Luci Maloy
Sunwarrior
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