Dallas Mavericks Add CrowdWave's Interactive Game System as Gameday Feature for 2010-2011 Season

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Dallas Mavericks to add CrowdWave’s interactive game system and “Vision Interactive”™ technology to their gameday entertainment lineup for the 2010-2011 season.

Dallas Mavericks and CrowdWave

We don’t just sell basketball, we sell the total Mavs fan experience and CrowdWave is a significant step forward in creating that experience

The Dallas Mavericks and CrowdWave announced today that they have signed an agreement to bring CrowdWave’s interactive game system and “Vision Interactive”™ technology to American Airlines Center for the Mavericks’ 2010-2011 season. CrowdWave’s proprietary branded entertainment technology will enable the Mavericks to deliver sponsored interactive gameday entertainment to their consistently sold-out crowd of almost 20,000 gameday fans. CrowdWave is a unique mass-participation interactive game platform that will make it possible for Mavs fans to literally get in the game, to engage with each other and team sponsors, in competitive or cooperative mass play, with video games shown on American Airline Center’s massive high-definition video displays.

The Mavericks expect to use the CrowdWave system a number of times each game, including pre-game, time-outs and half-time show. Mavs fans will experience a completely new level of interaction, controlling game play, answering a question or making a choice simply by moving their arms.

“We don’t just sell basketball, we sell the total Mavs fan experience and CrowdWave is a significant step forward in creating that experience,” said Paul Monroe, VP Marketing, Dallas Mavericks. “For the first time, Mavs fans will be able to interact with each other, with the team and with our sponsors in real time play. For our corporate partners, this is a tremendous opportunity to engage fans with their products and brands in a way that enhances rather than interrupts the gameday excitement.”

For Mark Edwards, President of CrowdWave, the goal of the system is a fun combination of interactive gameday entertainment and sports sponsorship. “Nothing compares to the experience of going to the game, of seeing it live with 20,000 other fans,” said Edwards. “CrowdWave builds on that unique live-event experience, getting fans in the game, working together or competing against each other, giving them another strong reason to come to the game. We build the sponsor’s product and message into that experience from the start, to engage fans with the brand in a way that doesn’t take away from the fun, giving the Mavericks an excellent source of sponsorship revenue.”

About CrowdWave
CrowdWave’s game system and Vision Interactive™ technology analyzes the direction, intensity and timing of a crowd’s movement, as a whole or section by section, to control on-screen events – to play a game, answer a poll or make a choice. CrowdWave turns every fan into a human controller, enabling them to work together or to compete against each other, providing professional and collegiate sports teams and their sponsors with a powerful opportunity to engage fans interactively.

“CrowdWave®” is a division of Bent 360: MediaLab Inc., a branded entertainment technology company located in Ottawa, Ontario, Canada. For more information, visit http://www.crowdwavegames.com or contact Phil Vanstone (613) 722-2613.


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Mark Edwards
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