NHL Minnesota Wild Add CrowdWave’s Interactive Game System as Gameday Feature for 2010-2011 Season

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Wild’s Xcel Energy Center to install CrowdWave’s interactive game system and “Vision Interactive”™ technology for Wild’s 2010-2011 season.

Minnesota Wild add CrowdWave to gameday experience

We’re excited to be the first team in this market to utilize the new technology

The Minnesota Wild and CrowdWave announced today that they have signed an agreement to bring CrowdWave’s interactive game system and “Vision Interactive”™ technology to the Xcel Energy Center for the team’s 2010-2011 season. CrowdWave’s proprietary branded entertainment technology will enable the Wild to deliver interactive gameday entertainment to their fans and sponsors throughout the coming season. CrowdWave is a unique mass-participation interactive game platform that will make it possible for Wild fans to literally get in the game, to engage with each other and team sponsors, in competitive or cooperative mass play, with video games shown on the Xcel Energy Center’s massive scoreboard video displays.

The team expects to use the CrowdWave system during various time-outs, and intermissions. Fans will experience a completely new level of interaction, controlling game play, answering a question or making a choice simply by moving their arms. The Vision Interactive technology may also be used to generate audience metrics – data driven by the intensity of the crowd’s engagement and participation at any given point in the evening.

“We’re excited to be the first team in this market to utilize the new technology” said Paul Loomis, Manager, Game Presentation, Minnesota Wild. “It opens up new possibilities to enhance Wild Game Day experience for our fans in ways few have seen.”

For Mark Edwards, President of CrowdWave, the goal of the system is a fun combination of interactive gameday entertainment and sports sponsorship. “Nothing compares to the experience of going to the game, of seeing it live with 18,000 other fans,” said Edwards. “CrowdWave builds on that unique live-event experience, getting fans in the game, working together or competing against each other, giving them another strong reason to come to the game. We build the sponsor’s product and message into that experience from the start, to engage fans with the brand in a way that doesn’t take away from the fun, giving the Wild a premium source of sponsorship revenue.”

About CrowdWave
CrowdWave’s game system and Vision Interactive™ technology analyzes the direction, intensity and timing of a crowd’s movement, as a whole or section by section, to control on-screen events – to play a game, answer a poll or make a choice. CrowdWave turns every fan into a human controller, enabling them to work together or to compete against each other, providing professional and collegiate sports teams and their sponsors with a powerful opportunity to engage fans interactively. Integrated into the CrowdWave offering is the ability for teams to measure the audience experience from pre-event through building cleanup, a sports industry first.

About the Wild
The Minnesota Wild is entering its 10th year in the Northwest Division of the NHL’s Western Conference. The team has excelled both on and off the ice, and has quickly left its mark on the deep hockey traditions in Minnesota. On the heels of an improbable playoff run to the Western Conference Finals in 2003, the club served as host for the 2004 NHL All-Star Weekend and provided the exclusive U.S. host city for the World Cup of Hockey 2004. The national stage will return to Minnesota when the Wild hosts the 2011 NHL Entry Draft. The Wild play in the state-of-the-art Xcel Energy Center located in downtown Saint Paul. In its inaugural season, the team and its fans set an NHL expansion team record for total attendance and through its first nine years, has sold out every game.

CrowdWave® is a division of Bent 360: MediaLab Inc., a branded entertainment technology company located in Ottawa, Ontario, Canada.

CrowdWave Media Contact: Phil Vanstone (613) 722-2613 x 705 and visit http://www.crowdwavegames.com.

Minnesota Wild Contact: Bill Robertson (651) 602-6000. Follow the Minnesota Wild on Twitter and Facebook.

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Phil Vanstone
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Bill Robertson
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