I’m excited that we are able to enhance the in-game experience for our fans by adding CrowdWave technology at Verizon Center
Washington, DC and Ottawa, ON (Vocus) October 7, 2010
Verizon Center and CrowdWave announced today that they have signed an agreement to install CrowdWave’s interactive game system and “Vision Interactive”™ technology at the arena for the Washington Capitals and Washington Wizards 2010-11 seasons. CrowdWave’s proprietary branded entertainment technology will enable the Capitals and Wizards to deliver interactive gameday entertainment to their fans and sponsors throughout the coming season. The Washington Mystics will also incorporate the interactive game system during their 2011 season.
CrowdWave is a unique, interactive game platform that will make it possible for Capitals, Wizards and Mystics fans to literally get in the game and engage with each other and team sponsors in a competitive or cooperative mass play, with video games shown on Verizon Center’s high-definition center-hung scoreboard.
The teams will use the CrowdWave system a number of times within each game, including pregame, time-outs, and half-time. Fans will experience a completely new level of interaction as they control game play by answering a question or making a choice simply by moving their arms. The Vision Interactive technology may also be used to generate audience metrics – data driven by the intensity of the crowd’s engagement and participation at any given point in the evening.
“I’m excited that we are able to enhance the in-game experience for our fans by adding CrowdWave technology at Verizon Center,” said Ted Leonsis, founder and chairman of Monumental Sports & Entertainment. “We have a tremendous atmosphere at our games, and CrowdWave is just another example of our commitment to improving the overall game experience for our fans. This is a unique, interactive opportunity that Capitals fans will enjoy during Saturday’s home opener, and it also will be utilized when the Wizards hit the hardwood November 2.”
For Mark Edwards, President of CrowdWave, the goal of the system is a fun combination of interactive gameday entertainment and sports sponsorship. “Nothing compares to the experience of going to the game, of seeing it live with 20,000 other fans,” said Edwards. “CrowdWave builds on that unique live-event experience, getting fans in the game, working together or competing against each other, giving them another strong reason to come to the game. We build the sponsor’s product and message into that experience from the start, to engage fans with the brand in a way that doesn’t take away from the fun, giving the Capitals, Wizards and Mystics a premium source of sponsorship revenue.”
CrowdWave’s game system and Vision Interactive™ technology analyzes the direction, intensity and timing of a crowd’s movement, as a whole, or section by section, to control on-screen events – to play a game, answer a poll or make a choice. CrowdWave turns every fan into a human controller, enabling them to work together or to compete against each other, providing professional and collegiate sports teams and their sponsors with a powerful opportunity to engage fans interactively.
CrowdWave® is a division of Bent 360: MediaLab Inc., a branded entertainment technology company located in Ottawa, Ontario, Canada.
For more information please contact Phil Vanstone (613) 722-2613 x 705 and visit http://www.crowdwavegames.com.