CrowdWave Launches Version 2.5 of Vision Interactive™ Gameday Software for Arenas and Stadiums

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CrowdWave releases enhanced version 2.5 of its Vision Interactive™ game system software for sponsored interactive gameday entertainment in major sports arenas and stadiums in time for the start of the 2010-2011 NBA and NHL seasons.

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CrowdWave has taken a significant step forward with the release of version 2.5 of our proprietary Vision Interactive technology. With these enhancements to our core system software we are now able to measure and manage crowd movement in three dimensions, plus intensity and timing, at the level of the individual section.

CrowdWave announced today that it has released version 2.5 of its core Vision Interactive technology – the proprietary branded entertainment technology behind the CrowdWave game system, an interactive gameday entertainment technology for professional and college sports teams to drive sports sponsorship revenues in major sports arenas and stadiums. This upgrade follows the successful NBA launch of the CrowdWave Vision Interactive game system with the Cleveland Cavaliers during their 2010 playoff run and is being released in time for the start of the 2010-2011 NBA and NHL seasons.

The key feature of the version 2.5 upgrade is the addition of individual section by section analytics – which enables the CrowdWave game system to offer head-to-head competition between arena and stadium sections or groups of sections (levels, halves, ends, etc.). The sectioning feature of this software is highly flexible, enabling CrowdWave to group sections according to the divisions and rivalries that already exist in each of its client venues.

Additonal enhancements include updated User and Launch interfaces, a self-correction capability for camera shift and the latest versions of the continuously improving vision interactive algorithms, which will significantly increase tracking accuracy in sub-optimal lighting and crowd conditions.

Mark Edwards, President of CrowdWave, commented on the significance of the release. “CrowdWave has taken a significant step forward with the release of version 2.5 of our proprietary Vision Interactive technology. With these enhancements to our core system software we are now able to measure and manage crowd movement in three dimensions, plus intensity and timing, at the level of the individual section.” Version 2.5 of the Vision Interactive software allows NBA and NHL gameday directors to quickly and easily specify particular sections to compete head-to-head against each other. Sections can also be grouped into levels or other portions of the crowd – exploiting whatever natural rivalries might exist in a particular venue. “I expect that there will be quite a bit of energy when the fans in the 400 level ‘cheap seats’ are given a chance to go head-to-head with the ‘suits’ in the 100 level!”, said Mr. Edwards.

About CrowdWave
CrowdWave’s Vision Interactive™ technology analyzes the direction, intensity and timing of a crowd’s movement, as a whole or section by section, to generate commands that control on-screen events – to play a game, answer a poll or make a choice. CrowdWave turns every fan in an arena or stadium into a human controller, enabling them to work together or to compete against each other, providing professional sports teams and their sponsors with a powerful opportunity to engage fans interactively.

“CrowdWave®” is a division of Bent 360: MediaLab Inc., a branded entertainment technology company located in Ottawa, Ontario, Canada. For more information, visit http://www.crowdwavegames.com.

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Mark Edwards
CrowdWave
(613) 722-2613 x701
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