Crowell Greetings: Not Your Average Grocery Aisle Greeting Cards

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Unusual greeting card line relieves monotony of store-bought cards

The curious humor in Crowell Greetings isn't for everyone, but the response has been awesome so far. So, we thought we'd try selling them

Who hasn't read the outside of a greeting card only to be disappointed by the message on the inside? Or, the "Happy 50th Birthday" card for your dad in which you write an apology for the flowers spraying the cover? What began as a holiday gift for clients and partners is now a story in product development and retail sales for Crowell Advertising in Salt Lake City.

"Originally, we were looking for a germane holiday gift for clients during these lean economic times, one that would also reflect our agency's creativity and DNA," said Tracy Crowell, president, Crowell Advertising. "Our creative team has created some of the most memorable marketing campaigns in Utah. So we thought, 'Who better to create a line of greeting cards that were, at the very least, a lot more memorable than your average, boring birthday card.' The verdict is still out on how memorable the cards are, but the fact that people are coming back to us for more says something."

Thus Crowell Greetings was born. The collection of 19 different cards includes unconventional holiday, thank you and birthday greetings, among others, written and designed by the Crowell creative team. For example:

  • A severed hand on the cover, with "High Five!" on the inside.
  • Black roses on the cover, and "Don't you go dying on me" inside.
  • "Thanks" on the outside, with "But no thanks" on the inside.
  • Customized greeting card: check the box for the occasion of your choice.
  • Blank cards: a banana in a hammock; and "I saw your wife the other day" in ransom- note-style.

"The curious humor in Crowell Greetings isn't for everyone, but the response has been awesome so far. So, we thought we'd try selling them," continued Crowell. "While Valentine's Day is around the corner, Crowell Greetings are likely more suited for people celebrating Singles Awareness Day. "

Crowell Greetings are for sale at ; visitors can mix and match 12 cards for $20 and pay with PayPal (includes a gift box and envelopes).

Crowell Greetings is Crowell Advertising's first pass at creating its own retail product. The entire process, from product development to creating an e-commerce site, has helped the firm test methods in online retail marketing, and further relate to online retail clients.

About Crowell
The brainchild of one man's notion that he could do things better, Salt Lake City-based Crowell Advertising has since grown beyond its singular beginnings to become a full-service agency. Now sporting 34 staff members and billing $26 million, Crowell offers creative and production services, public relations, media placement, interactive marketing and at least 68 helping-hands. But who's counting? For more info, visit


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Nina Lynch
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