Holiday Inn Boston/Woburn Renovations Pave Way for Conversion to Crowne Plaza Hotel Boston/Woburn

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The Holiday Inn Boston/Woburn is transforming to the Crowne Plaza Hotel Boston/Woburn with a multi-million dollar renovation that includes a new exterior, a revamped sports bar and grill, modernized guest rooms, and renovated meeting space.

The Holiday Inn Boston/Woburn today and the dctDesigns architectural rendering of its new look as Crowne Plaza Hotel Boston/Woburn.

The Holiday Inn Boston/Woburn today and the dctDesigns architectural rendering of its new look as Crowne Plaza Hotel Boston/Woburn.

"Travelers expect more from their hotel and will get those extra amenities thanks to our extensive guest room, meeting, and ballroom renovations,“ said owner David Masse. “After renovations, this hotel will be a totally different place."

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The Holiday Inn Boston/Woburn is in the midst of a multi-million dollar renovation as the hotel, located off Route 128 on Middlesex Canal Park in Woburn, completes its transformation to an upscale Crowne Plaza Hotel featuring 196 remodeled guest rooms, including four luxury two bedroom suites, 9,000 square feet of renovated meeting space, and a new 260-seat sports bar and grille.

Phase one of the conversion focused on the hotel’s Scoreboard Sports Bar & Grill restaurant, completely remodeled for the fall 2011 football season with 40 HD TVs.

Phase two focuses on updating the hotel’s exterior and aging lobby. In this phase, remodeled meeting and ballrooms will also be outfitted with the latest teleconferencing, sound, and audiovisual technologies. Custom-designed guest rooms will be equipped with luxury showers and sophisticated, boutique-style décor.

Completion is expected by September 2012 when the hotel is branded as the Crowne Plaza Boston/Woburn. Intercontinental Hotels Group operates Crowne Plaza Hotels and Resorts, the fourth largest upscale hotel chain in the world.

David Masse purchased the Holiday Inn Boston/Woburn in 2008 and invested over seven million dollars in the hotel. Masse is the CEO of Compass Realty Associates, LLC and Managing Partner of Panther Properties Investment located in the 128 Trade Center in Woburn.

Masse said the hotel’s location, next to Showcase Cinemas along I-95/Rt 128, is an ideal spot for business travelers and meetings. The hotel’s upgrades have been made with frequent business travelers in mind. “They expect more from their hotel and will get those extra amenities thanks to extensive guest room, meeting and ballroom renovations, “ Masse said.

Over 150,000 cars drive by the hotel every day according to Masse who said weekend visitors such as families touring Boston will reap the benefits of the upgrade. Masse said the new Crowne Plaza Hotel will be a totally different place when the renovation is completed.

The 196-room full-service hotel, which also has an indoor pool and fitness center, will designate the fourth floor for VIP guests with a concierge and multi-media lounge offering complimentary breakfast and evening hors d’oeuvres.

Masse said the Scoreboard Sports Bar and Grill has made a financial turnaround since it changed from an Italian restaurant in 2010. Catering to hotel guests and core customers who live nearby, the American grill restaurant has a laid back vibe and is decorated with a Boston sports theme. Entertainment is offered five nights a week including live bands and karaoke.

Lynda Onthank, ASID, of Onthank Designs in Natick, MA, designed Scoreboard's interior using bamboo flooring and bright color combinations to divide the lounge, restaurant and dance floor.

She said her hotel design infuses transitional classical elements with a modern flair. “The guest rooms have high-end boutique hotel features,” she said referring to the padded headboards, luxury bedding, cherry console desks, 42” flat screen TVs, and walk-in showers with sliding glass doors. Draperies have given way to sheers and hardwood flooring replaces dated carpets. Changes for the Grand and Middlesex Ballrooms as well as meeting and lobby areas incorporate new lighting, flooring, furniture, and wall and window treatments.

The exterior façade of the hotel is receiving a total makeover by Dean Temple, of dctDesigns, an architectural firm in Shrewsbury, MA. “I was challenged with taking a 1970s building built with glass and aluminum siding and giving it a modern appeal using color, depth and shape,” he said. Temple said his design has a commercial look to blend with neighboring businesses. Temple also redesigned the entrance’s porte cochere and is collaborating with Onthank on lobby and guest room renovations.

Frank Vento, the hotel's general manager, said his team has worked diligently to keep customers happy throughout the renovation. “Customer service has always been our hallmark. I’ve been in the hospitality business for over 25 years and it’s exciting to be operating a hotel that is being reengineered to focus on amenities and design elements that business and leisure travelers value most in overnight accommodations."

About Holiday Inn Boston/Woburn
The Holiday Inn Boston/Woburn was recognized by the Intercontinental Hotel Group as the most improved hotel in guest satisfaction. The full-service Woburn hotel is a home base for Boston family and sports vacations or business meetings and conferences in the Boston area. Located 12 miles from Boston and six miles northeast of historic Lexington, the hotel has 196 guest rooms with free Wi-Fi, 9,000 square feet of renovated meeting space, and a new 260-seat sports bar and grill. The hotel will be converted to the Crowne Plaza Boston/Woburn in 2012. For more information, visit Contact Frank Vento at fvento(at)hiwoburn(dot)com or 781-935-8760.

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Frank Vento
Holiday Inn Boston/Woburn
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