Crown Prince Seafood Announces Confirmation of Sustainable Tuna Sourcing

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Crown Prince Seafood announces confirmation of the sustainable harvest of all tuna packed for the Crown Prince Natural line of products.

We have been seeking sustainably harvested tuna for many years.

Crown Prince Seafood announced today the sustainably harvested status of its tuna products. This status has been achieved through the membership of its supplier, Mahachai Marine International (MMP), in the International Seafood Sustainability Foundation (ISSF). MMP is the latest tuna processor to become a participant in the ISSF (a coalition of industry, leading scientists and WWF, the world’s leading conservation organization) to improve tuna sustainability efforts around the world. Sustainability targets are achieved by compliance with Regional Fisheries Management Organizations (RFMO).

Sustainably Harvested Tuna a Long Term Goal for Crown Prince
Crown Prince Seafood carries three types of tuna packed under the Crown Prince Natural label: Yellowfin, Albacore and Tongol. These products are packed in Thailand by seafood packer MMP. “We have been seeking sustainably harvested tuna for many years,” stated Andréa Linton, Manager of the Natural division of Crown Prince. “We are so pleased to see our supplier become a member of ISSF and gain recognition for their sustainable harvest methods.” ISSF is moving towards creating a logo for product packed by its participating members. The logo will be used at shelf level to alert consumers to the sustainable status of product. For further information on ISSF and its programs, visit

About Crown Prince Seafood

Since 1948 Crown Prince has provided the finest quality canned seafood to the American marketplace. In 1993, Crown Prince expanded their business into Mexico. Crown Prince has since added Crown Prince Natural and Ocean Prince to their brand lines. As an American family-owned business, three generations of the Hoffman family have dedicated themselves to meeting the needs of the consumer. Today, Crown Prince brands are well known throughout the United States and Mexico.

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Andrea Linton
Crown Prince Natural Seafood
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