Cruise Planners/American Express Launches Innovative New Cruise Booking Website

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Cruise Planners/American Express has announced the launch of a brand new cruise booking website.

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Cruise Planners/American Express

Our biggest accomplishment is the fact that we’ve launched so much new technology; and we don’t look within the industry

Cruise Planners/American Express has announced the launch of a brand new cruise booking website. Consumers can now book there cruise on the website 24/7 and still enjoy all the benefits of having their own Travel Concierge.

“Our biggest accomplishment is the fact that we’ve launched so much new technology; and we don’t look within the industry,” says Michelle Fee, CEO of Cruise Planners. "For example, for our new website we didn’t look at a lot of other travel websites. We looked at a lot of other websites out there, like Mercedes Benz. We plastered paper all over our conference room and started looking at things that we thought were the best in class to bring to our new website layout. If you look at our marketing pieces, none of them have a ship on the cover. A lot of our marketing pieces have shoes. What do shoes have to with travel? They symbolize particular destinations. We’re always trying to figure out ways that equate us to a mini-Apple, where we’re trying to be outside the box, where status quo doesn’t work, where we want to be that square peg in the round hole. We don’t want to be like other agencies. We want to be different, and I think we’ve accomplished that this year."
In addition, Cruise Planners also introduced completely packaged vacations - all-inclusive cruise/land/air packages. For example, a seven-night Hawaiian Islands cruise is available as a nine-night package from CP Vacations, including a two-night hotel stay in Honolulu, round trip port transfers, and car rental, at $1,889 per person, double occupancy.

About Cruise Planners/American Express
Cruise Planners, an American Express Travel Services Representative, is the largest home-based travel agent network in the cruise industry with more than 700 franchise owners across the country that independently book cruises and associated travel. Named No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past five years, Cruise Planners positions franchise owners for success by providing them with innovating marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Headquartered in Coral Springs, Fla., Cruise Planners generates more than $120 million in sales each year and has achieved top producer status with every major cruise line. Accolades include Royal Caribbean International Home-based Partner of the Year (2007 – 2011); Regent Seven Seas Top Producer (2009); and American Express Travel Representative Excellence Awards (2004 – 2011).

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