Crushpad to Enable Thousands of Non-Profits to Profit in Difficult Economy

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New "Fusebox Fundraising" product creates unique wines for charitable organizations.

From national medical non-profits to local dog rescues, donations are down significantly this year and organizations are struggling

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Crushpad, the world leader in custom winemaking, today announced Fusebox Fundraising -- a program that increases revenues for non-profits through the creation of their own, unique wines. Contrasted with generic "private label" wines, Crushpad enables organizations to fully express their creativity in the creation of their wine and packaging using high-end wines that have gone into commercial bottles that sell for up to $75 - all with zero up-front investment, risk or minimum commitment. Wines are sold on Crushpad-hosted sites that are distinctively branded for each non-profit.

This program is part of Crushpad's new Fusebox product line that combines wine blending, internet technology and mass customization to reduce what was once a yearlong process to one that takes days. Fusebox Fundraising can be used by non-profits of all sizes to create a recurring revenue stream while giving their constituents something unique and satisfying for their contributions. Organizations can even create multiple offerings per year and wine clubs to maximize revenue streams.

"From national medical non-profits to local dog rescues, donations are down significantly this year and organizations are struggling," said Crushpad CEO, Michael Brill. "As a company, we have a strong track record of contributions. But now, instead of just donating to these organizations, we're leveraging our five years of expertise by 'teaching them to fish' through creating their own cellar-worthy wines."

With over 30 different Fusebox wine blending components to choose from, organizations can blend their own wines or select from pre-blended wines. Packaging may be designed online with Crushpad's label design tool or with the assistance of a Crushpad designer. Finally, an online store is generated, Crushpad handles all sales and fulfillment, and proceeds go to the non-profit. Organizations can make anywhere from $2 to $200 per bottle, depending upon the type of wine chosen and the financial capabilities of their donors.

To find out more about Crushpad's fundraising program,

About Crushpad:
Crushpad is a custom winemaking service with locations in San Francisco, Napa Valley and Bordeaux, with over 5,000 clients including wine enthusiasts, professional winemakers, fine-wine retailers and restaurants. Crushpad specializes in small-lot, luxury wine production from world class vineyards in California and Bordeaux. The company was founded in 2004 by wine industry veterans and technology industry refugees determined to liberate winemaking form its traditional stereotypes of impossible wealth, expansive chateaux and golden retrievers.

Interested in participating?
Contact Pamela Topper at 1-415-864-4232, ext. 230 or pamela (at)

Press Inquiries
Contact Noah Dorrance at 1-415-864-4232 ext. 273 or noah (at)


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