Harvard’s ‘Moon’ Rising on The CTAM Summit

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Educator, Author Will Challenge Conventional Marketing and Branding Strategies

Professor Moon’s work as both an author and educator has illuminated how focused we are on standing out in the crowd. In a world where most consumers can have more than they want or need, she explores what it means to be meaningfully ‘different.’

The Cable & Telecommunications Association for Marketing (CTAM) announced today it has secured sought-after Harvard Business School Professor Youngme Moon as the latest in a growing list of speakers who will share their insights on business, technology innovation and marketing with CTAM Summit attendees, October 18-20, 2010, in New Orleans.

As the author of “Different: Escaping the Competitive Herd” Moon asserts that today we have more of everything; more brands, more products and more choices. And she questions whether it has become a blur of similarity.

“Professor Moon’s work as both an author and educator has illuminated how focused we are on standing out in the crowd,” said Char Beales, president and CEO, CTAM. “In a world where most consumers can have more than they want or need, she explores what it means to be meaningfully ‘different.’”

For professionals working to differentiate their companies in the hypercompetitive world, Moon’s ideas will challenge conventional marketing and branding tactics. Summit attendees will be encouraged to radically-change their mindsets to reach consumers.

Moon’s research focuses on innovative consumer marketing strategies, and her ideas have been published in numerous journals, including; the Harvard Business Review, Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Experimental Psychology, and the Journal of Applied Social Psychology. She has published case studies on companies such as Microsoft, Sony and Intel.

Moon joins American Red Cross CEO Gail McGovern and Rita Benson LeBlanc, owner and executive vice president, New Orleans Saints, as Summit keynoters. Cable executives and industry leaders converging in the Big Easy for the CTAM Summit will also come face-to-face with additional high-level speakers who will share their perspectives on business innovation, consumer marketing and technology advances. Participants will hear what matters, from those who matter, in the Summit’s myriad forums designed to positively influence the professional growth potential of CTAM members and other attendees.

Summit Co-chairs are Jon Hargis, executive vice president, marketing and advertising, Cablevision Systems Corp., and Janet Rollé, executive vice president and chief marketing officer, BET Networks.

For media inquiries, contact:
Jason D. King, ABC
Director, Communications & Media Relations
CTAM
703.837.6541

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides consumer research, case studies, topical publications, conferences and the CTAM SmartBrief to more than 5,000 individual members. On behalf of its 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and facilitates national cooperative marketing efforts, including the Cable Mover Hotline™ and the Cable Means Business initiative. For more information, go to http://www.ctam.com. CTAM is also on Facebook, LinkedIn and Twitter.

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CTAM
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