Austin, TX (PRWEB) October 02, 2012
Most KickStarter campaigns have a minimum 30-day campaign period - but what does a tabletop game publisher do when their product sells out half way through the campaign? Albino Dragon, the company behind the Call of Cthulhu Bicycle playing cards, had to think fast when their product did just that after a viral campaign launch and quickly became the highest funded playing card deck in KickStarter history.
The KickStarter campaign for the Cthulhu card deck, featuring 100% custom artwork from Shane Tyree (Catalyst Game Labs, Wizards of the Coast, Fantasy Flight Games, Alderac Entertainment Group, Ace of Spies, and Genegrafter), was launched on September 13th with a goal of $7,500.
Within the first week they hit, and exceeded, their target funding.
By September 20th they were sold out of the limited edition green-backed decks as well as the stretch-reward dice that were offered. Likewise, the campaign raised more than $25,000 by the 21st. With several weeks remaining, and no more decks to offer, Albino Dragon opted to increase the offering.
"We didn't want to devalue the original deck for those collectors who pledged, but we also wanted to continue to reward people who pledged and had a desire to support the project. Shane and I opted to create an alternate deck with a red back and new design that would be an unlimited version. This allowed us to continue to provide the Call of Cthulhu cards to our backers." stated Erik Dahlman, CEO of Albino Dragon.
Additional stretch rewards added include custom dice, art prints, uncut card sheets and 5 high-quality collectible ceramic poker chip designs featuring the likeness of beings from the Cthulhu mythos.
"What's poker without chips? If you're gonna play poker with Cthulhu, you go all in.", stated Dahlman.
The Cthulhu playing cards have already brought in more than $62,000 from over 1,600 backers, earning the title of the most funded playing card deck on KickStarter.
What's next for Albino Dragon?
Erik Dahlman provided a peek. "Shane and I both love cyberpunk; we're looking forward to transforming all the things that embody postmodern sci-fi into an official Bicycle deck. With Shane's talent we can create some amazing custom playing cards that really show off the 'high tech and low life' feel of cyberpunk."
To find out more about the Cthulhu playing cards and to get in on the rewards before the campaign closes, visit the KickStarter page or visit the Albino Dragon company site to learn more about Cthulhu and other exciting product releases to come