Birkat Elyon Predicts a New Trend in Sales of Cubic Zirconia Jewelry During 2009 Holiday Shopping Season
Online cubic zirconia retailer, Birkat Elyon is seeing a significant increase in the sales of fine cubic zirconia jewelry at its website BirkatElyon.com and is predicting this will continue through the holiday shopping season. Birkat Elyon has been in the jewelry business for over 20 years, and historically, its cubic zirconia jewelry has been popular for personal use, weddings, anniversaries and birthdays. However, Birkat Elyon is seeing an increase in the demand for its high end cubic zirconia jewelry as holiday gift items. Birkat Elyon attributes the increased popularity of high quality cubic zirconia jewelry as holiday gifts to changes in economic, social and consumer awareness factors among both men and women.
New York, NY (PRWEB) November 10, 2009 -- Birkat Elyon, a major online jewelry retailer in New York City, is seeing the early stages of a new holiday shopping trend and is predicting an overall increase in sales of high end cubic zirconia jewelry, also commonly referred to as CZ jewelry. Based on its analysis of historical cubic zirconia sales patterns, and consumer feedback, the increased sales of Birkat Elyopn cubic zirconia jewelry products as holiday gifts is being attributed to several factors in the jewelry industry.
One factor causing the early and predicted increase of Birkat Elyon cubic zirconia jewelry sales is recent economic uncertainty. Shoppers this holiday season are even more thrifty and careful when making gift purchases than they have been in past shopping seasons. This is especially true when picking jewelry gifts like those offered by Birkat Elyon. Cubic zirconia jewelry is seen as a far better choice than real diamonds for women as well as male holiday shoppers due to the tremendous cost savings.
Another factor contributing to increases in Birkat Elyon cubic zirconia sales is consumer sensitivity to environmental and human rights issues as they relate to holiday gift-giving. In particular, there is an increase in awareness of “blood diamonds” or “conflict diamonds” because of high profile news stories about the downside of diamond mining and the diamond industry. Website visitor feedback given to Birkat Elyon indicates that many existing and potential jewelry customers this year are expected to avoid gifts that might be politically or environmentally incorrect. Top quality cubic zirconia is now being seen as an "eco-friendly" and socially correct holiday gift item.
While cubic zirconia jeweler Birkat Elyon is predicting a moderate increase in sales of its necklaces and brooches, a very significant and sizeable increase is already starting in the sales of cubic zirconia rings. This holiday gift shopping trend is expected to continue and will also include a significant increase in sales of cubic zirconia earrings, cubic zirconia pendants and cubic zirconia bracelets. Moreover, both men as well as women are undoubtedly looking at CZ jewelry for both family and business gifts. It seems cubic zirconia jewelry is not just for weddings, anniversaries and birthdays anymore.
"High quality cubic zirconia jewelry from Birkat Elyon is an elegant, affordable, politcally correct and “eco-friendly” jewelry gift this 2009 holiday shopping season. It is the kind of gift that those who give it can be proud of, and those who receive it will be happy to show off for years to come," says Rebecca Daniel, Senior Designer and Sales Director of Birkat Elyon, a leading online source for cubic zirconia jewelry.
Now more than ever, consumer quality awareness and demand for higher quality is also on the rise. Holiday shoppers are noticing the difference between cheap, low-grade cubic zirconia and the top-quality varieties. Jewelry gift shoppers visiting Birkat Elyon's online cubic zirconia website are discovering that in addition to being more affordable than diamond jewelry, the top-quality cubic zirconia can be every bit as elegant and brilliant as a real diamond.
“Like good diamonds, the best cubic zirconia is forever. Already this year, our website visitors are telling us that they are concerned about the differences between lower and higher grades of CZ jewelry and are demanding the higher quality when picking cubic zirconia jewelry as gifts,” says Rebecca Daniel.
The economic and social pressures on holiday jewelry buyers is certainly benefiting Birkat Elyon's sales, and will continue to do so for the near future.
About Birkat Elyon:
Birkat Elyon is an online cubic zirconia jewelry company based in New York. Birkat Elyon specializes in world-class 14K gold, 18K gold and platinum designs and has over 20 years of jewelry expertise. Free consultations are available for the selection of ready made designs as well as for custom-made jewelry.
Contact:
Rebecca Daniel
(877) 777-8352
Birkat Elyon
410 Park Avenue, Suite 1530
New York, New York 10022
http://www.BirkatElyon.com
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