CUDL Presented With Second Summit International Marketing Effectiveness Award For Cu Member Program

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CUSO’s AutoSMART Program and Website Recognized for Excellence in Marketing Strategy and Effectiveness in Auto Lending Arena

Our goal is to provide...our members with the most sophisticated, complete vehicle research and shopping website available today

CUDL (http://www.cudl.com), which administers the nation’s largest auto lending network for credit unions, has announced that the company’s AutoSMART Program and website (http://www.cudlautosmart.com) has been presented with Summit International’s 2009 Marketing Effectiveness Award (MEA).

CUDL’s AutoSMART Program and website, which competed against more than 500 entries globally in the Consumer Services Product Campaign Category, was recognized for outstanding achievement in the areas of Marketing Strategy and Effectiveness. This is the company’s second Summit MEA award in three years for the AutoSMART program.

Developed specifically for credit unions and their member base, the AutoSMART Program and website provides CUDL’s 700+ partnering credit unions a flexible, versatile vehicle shopping and research site that they can brand, customize, and market to members as their own. As a result, the program provides credit unions with a key resource designed to enhance overall member satisfaction and drive member financing.    

For credit union members, the AutoSMART website provides a state-of-the-art car shopping experience, offering robust vehicle research capabilities and an expanded library of online automobile shopping resources designed to help them get a good deal on their next vehicle purchase. A companion to the website, the quarterly AutoSMART magazine, developed by CUDL, provides members with further insight to auto shopping, financing, and car care tips.

The 8,000+ auto dealers that currently participate in the CUDL AutoSMART program benefit from their ability to network with CUDL credit unions, connecting with the 20 million members they represent. Through the CUDL AutoSMART program, dealerships also have the ability to post their vehicle inventories online, both locally and nationally, providing an additional advertising source to drive new customer opportunities. Currently, over 510,000 vehicles from dealer inventories nationwide are listed on the AutoSMART website.

“Our goal is to provide our credit union partners with a program and online resource that will both help increase member retention and grow their auto loan portfolio, while also providing members with the most sophisticated, complete vehicle research and shopping website available today,” said Mike Federoff, CUDL’s Associate Vice President of Products. “For dealers, the AutoSMART site provides an ideal opportunity to connect with credit unions and their car buying members in order to expand into new markets and grow their customer base.”

The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence or reinforce a target audience's knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2009 event, judges analyzed submissions and selected only 18% to receive the top spots.

“Distinguishing between creativity and effectiveness is a difficult task so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, Executive Director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”

The Summit International Awards organization is devoted to furthering excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that do more than what is expected.

About CUDL

CUDL® is the nation’s leading lending solutions provider to the credit union industry. Through a full range of best-in class products and services, CUDL improves credit unions’ ability to maximize vehicle loan growth, analyze and manage loan portfolios, increase revenue and reduce risk. As a Credit Union-owned Service Organization, CUDL develops solutions that help credit unions to more effectively market vehicle lending to members, evaluate risk and revenue potential of loan portfolios, complete member vehicle loans at the point-of-purchase, provide reliable aftermarket services, and make automated loan decisions.

More than 700 credit unions and 9,000 dealerships nationwide rely on CUDL’s national lending network to better serve members’ vehicle shopping needs and drive member financing at the point of purchase. For more information about CUDL visit http://www.cudl.com and http://www.cudlautosmart.com.

About Summit International Awards

Throughout its sixteen-year history, the organization has established itself as one of the premier arbiters of communication excellence. Companies and individuals from more than 50 countries across five continents participate annually in its awards programs. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at http://www.summitawards.com.

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Bill Meyer
CUDL
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