Counterintuitive Success - Ultra Premium KGS Bikes Flourish in Trying Economy

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It's not everyday that one can drop $30,000 on a custom bicycle - at least for most people - and especially in today's down economy. But it isn't 'most people' that end up clients of Kevin Saunders at KGS Bikes, an ultra high-end custom bicycle fitting studio and boutique.

Tier 3 KGS Bike

My clients expect the best in the world in everything they do. They are the same people who are picking up companies for pennies on the dollar these days, people who have been trained to navigate through tough times. They're not just surviving this economy; they're thriving in it.

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It's not everyday that one can drop $30,000 on a custom bicycle - at least for most people - and especially in today's down economy. But it isn't 'most people' that end up clients of Kevin Saunders at KGS Bikes, an ultra high-end custom bicycle fitting studio and boutique. The type of person who seeks out a KGS bicycle is a rare breed, a breed in fact, that is coming out of the woodwork to locate a bike that will add immeasurable value to his or her life.

"Sales have increased 240% from last year," says Saunders, owner of KGS Bikes. "My clients expect the best in the world in everything they do. They are the same people who are picking up companies for pennies on the dollar these days, people who have been trained to navigate through tough times. They're not just surviving this economy; they're thriving in it."

Saunders, who custom fits and creates bicycles from $10,000 on up isn't fazed by his boost in demand. His clients leave the studio with the knowledge that for what they spent, they have gotten the best available anywhere. He states, "The demand I am seeing appears to buck the economic trend. Why is this happening? Because it works. My clients certainly understand value. They know that the return on investment in a custom-fitted bike adds years to their lives, literally. My bicycles eliminate the problems and discomforts that most riders have on bikes. Simply put, these clients want the best in the world because they don't have time to mess with anything less."

To that point, Saunders recently was commissioned to create the world's first $30,000 bike, a rolling piece of art. The bicycle, a Parlee, was created using the most exclusive, exotic, difficult-to-find parts from around the world, and was built with KGS's signature precision fitting and execution. A bicycle on this level is unique--essentially a couture bike. Since the sale of this unprecedented machine, three others have been commissioned.

Saunders likens these one-of-a-kind creations to diamonds, stating, "Imagine sourcing a massive, flawless, virgin diamond from a mine, having the cut designed to your exact specifications, just for you. Then imagine perfect execution so the finished diamond is totally flawless, yet unique. That's like a KGS Bike. And that, along with unparalleled expertise and superb personal attention, is what my clients fly in from around the world to get. We are not stopping here. There are still improvements to create better bicycles."

About KGS Bikes:
KGS Bikes is the world's premiere high end bicycle fitting studio and boutique. Kevin Saunders has over 25 years experience in fitting bicycles to riders, technique consulting and bespoke bicycle design and building. The KGS Bikes website is at kgsbikes.com and the blog is at blog.kgsbikes.com. Saunders can be reached at kevin@kgsbikes.com or 210-849-2501.

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