Naperville, IL (PRWEB) June 30, 2012
Social media is a powerful far-reaching free-form communication medium that has changed the way the world communicates. The phrase “change is constant” perhaps applies more to social media than anything else. While the “perfect” one-size-fits-all social media strategy doesn’t exist, not having a social media strategy is unacceptable.
As a company, you may choose to not participate in social media, but customers, prospects, competitors and critics will still participate. As they chatter, they become your social media presence. Be proactive. Take control. Generate positive conversations. Interact with customers, prospects and even competitors and critics. In the fast-paced world of social media, a proactive approach is always better than a reactive approach.
"The struggle most companies have with marketing is allocating the time, resources, and expertise required to manage the different facets of marketing." said Maggie Strevell, President, Naper Solutions, Inc. "Social media tends to be the last thing on the marketing to-do list."
Naper Solutions offers social media consulting and full management services for Facebook, Twitter, LinkedIn, YouTube, Yelp, Google Plus, and many other social media applications.
All companies should consider custom company pages on LinkedIn and Facebook. YouTube video channels can be used to introduce prospects to products and then guide customers on how to use it once they’ve purchased. Online advertising including ads on Facebook can target specific demographics and customer interests.
Contests, coupons and cover images can also be used to engage an audience. What might be the perfect social media strategy for one company could be a terrible strategy for another. Choosing strategies that are right for the audience and meet company objectives is critical.
About Naper Solutions
Naper Solutions is a full service marketing agency, specializing in digital marketing strategies since 1997. Relevant strategies for successful businesses include online advertising, search marketing, website design and management, email, and social media.
Naper Solutions works with companies to bring all their marketing assets under one umbrella, delivering a unified company message and bringing consistency to a company brand.