™ Announces Launch of "Your Online Custom Frame Shop" -- Create Personalized Picture Frames Online Using Digital Photos

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Anyone can create beautiful, museum-quality picture frames online from their digital photos quickly, easily -- and from home for up to 50% less than a traditional retail frame shop. This cleanly designed and consumer friendly website will print customers' digital photos and allow them to choose from over 2,000 frame styles and mat openings. Unlike other picture framing sites, allows users to add a personalized caption to the mat, making a truly meaningful gift for upcoming holidays or for graduation, family photos, new baby announcements, vacation and wedding photos. Through the Custom Frame Tool, they can view their unique creation before buying it. The entire process takes less than 5 minutes, making it a convenient time-saver.

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Our goal with is to make archival quality custom framing available to everyone at a reasonable price and to offer a level of quality, personalization and ease-of-use not available anywhere else.

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RSS announced today the launch of its website dedicated to custom framing of digital photos.

The website simplifies traditional picture framing by combining high-quality digital photo printing and custom framing. With Real Memories' exclusive Custom Frame Tool, customers upload a digital photo, edit it, select a mat shape and size, choose from an extensive selection of picture frames, and then, personalize the mat with a caption. Customers can see their finished product prior to buying it. They can even see it hanging on their own virtual wall with the help of an online paint-chip palette that allows customers to "paint" the background to resemble their home or office.

The website is designed to be a simple and consumer friendly framing site, offering busy people a fast, convenient and fun way to get digital photos off their computers and into their home decor quickly and inexpensively.

"There are a few other framing sites out there, but none of them are as easy to use as," says Eric Haggard, Real Memories Co-Founder. "Our goal with is to make archival quality custom framing available to everyone at a reasonable price and to offer a level of quality, personalization and ease-of-use not available anywhere else."

Picture frame ideas can be found in the Idea Gallery which was designed for customers who need some creative inspiration. Suggestions are arranged by category: baby, family, wedding, travel, size and color. Customers simply click on a picture frame idea and it is instantly imported into the Custom Frame Tool where they can "try on" over 2,000 frame and mat configurations. Another unique feature of the site is the ability to personalize a framed photo. Customers can add a caption to their frame's mat in gold or silver foil, making a thoughtful gift item for birthdays, weddings, baby announcements and more.

The site will also offer high quality ready-made frames and other framed items such as framed mirrors, framed memory boards and framed cork boards.

"Real was created to make life just a little bit easier for people and also to give them a fun way to connect with their memories and share them with friends and family in a tangible way," states Kimberly Rock, Co-Founder. "In this day and age, there's something so meaningful about receiving a beautiful and personalized gift that has been created especially for you by someone you care about."

To encourage repeat visits to the site, 10% of every purchase is given back to customers through Loyalty Points which can then be applied to their following order.

In order to offer only the highest quality custom frames, the Real Memories designers have researched thousands of mouldings, selecting only those which meet stringent design and quality standards. All Real Memories frames are built by hand in America using the highest quality materials. Each all-wood picture frame is made-to-order using archival mats and museum quality glass.

Founded in 2008 by husband and wife entrepreneurs Eric Haggard and Kimberly Rock,, provides a simple, easy-to-use solution for people who want to custom frame their digital photographs quickly and conveniently from home. Eric and Kimberly are also founders of ("where your memories live"), home of beautiful handmade photo related and organizational products such as photo albums, scrapbooks, binders, memory boards and corkboards. and products and made by hand in America.


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Kimberly Rock
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