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Forum Member Requests Tour from CEO, Posts Details on Custom Shoes

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We have a viewing atrium where passers-by can see onto the manufacturing floor

It all started with an innocent inquiry to Brenda Depies in customer service at Allen Edmonds and ended with a private tour with the CEO featured on Gerard Toohey wanted a pair of custom shoes, the Allen Edmonds' double monkstrap Mora in merlot. On second thought, wouldn't it be nice to see the shoes being made? A note to fellow member of the forum, Allen Edmonds' CEO Paul Grangaard, was whisked off, requesting a tour to shadow his custom shoes as they were being made. The response was swift, ''Absolutely. We would love to have you.'' Toohey and his son were on their way to Port Washington, WI.

"We have a viewing atrium where passers-by can see onto the manufacturing floor," said Colin Hall, chief marketing officer at Allen Edmonds. "We love to show off our cobblers' skills and to demonstrate the steps required in crafting our classic American shoes."

The father/son team was greeted at reception and escorted to meet Brenda, Toohey's customer service representative. She came bearing the paperwork for the shoes and the uppers of the custom shoes, which were dubbed "turtles" by the Tooheys for obvious reasons from the photo of the nascent pair posted on the forum. They did, indeed, follow the custom shoes through the manufacturing process and posted photos at every step. The entire post can be viewed at by clicking the link on the home page, above the photo of the Tooheys with CEO Grangaard on the factory floor.

Andy Gilchrist launched , his online discussion of classic men's fashion, in 2001 to offer commentary on the proper attire for the professional man. With over 24,000 active members and 700,000 posts in the site's forum, there's always a discussion brewing on something fashion worthy in the arena of proper professional dress.

About Allen Edmonds Shoe Corporation
Founded in 1922, Allen Edmonds Shoe Corporation is a privately held US based manufacturer of premium men's footwear and accessories. Taking shoemaking to the level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, WI and Lewiston, ME using a 212-step production process. Allen Edmonds products are available at upscale stores worldwide, including 28 Allen Edmonds stores across the U.S., and online at .

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Through November 2009

Colin Hall


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