Cordis Nominates customedialabs for Johnson & Johnson James Burke Marketing Award

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customedialabs' mobile application, created to support the Cordis North American Endovascular sales force, will compete in the 2010 awards within the "Digital" category

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"The LES Toolkit is among the most innovative work we've produced for Cordis, and we're thrilled to be rewarded not only by seeing how it's benefited the sales reps, but also by seeing how positively it's been perceived company-wide."

customedialabs, an independent digital agency based outside of Philadelphia, has just been nominated for a 2010 James E. Burke Marketing Award, founded to honor one of the most accomplished marketers and chairmen in the history of the Johnson & Johnson corporation. Mr. Burke was also a past winner of the Presidential Medal of Freedom Award and named one of the ten greatest CEOs of all time by Fortune magazine.

Agencies are able to compete in this awards competition only if their work for one of Johnson & Johnson's more than 250 global companies is nominated by that company. Cordis, a Johnson and Johnson company, selected customedialabs' Lower Extremity Solutions (LES) Toolkit mobile application -- currently being utilized by sales reps within the company's North American Endovascular division -- to represent the company as its sole entry in this year's competition.

This interactive rich media application, which helps boost sales force effectiveness, was designed specifically for the iPAQ, a handheld mobile device powered by the Microsoft Windows Mobile OS and previously used by the sales force as an inventory-management system. By transforming that mobile device into a digital, scalable storage place for product- and procedure-related information and media demonstrations, customedialabs has armed the sales force with a powerful marketing and business-development tool to use in field visits with physicians.

In addition to providing a more convenient and captivating way for the sales reps to showcase their products, the LES Toolkit application helps maximize the timeliness and efficiency of the reps' visits, while drastically reducing -- if not eliminating -- the amount of print materials and binders reps need to bring along with them. With this application, most of those materials, including graphics, product overviews, animations, video testimonials and data slideshows, are now accessible right on their iPAQs.

"Being nominated for a 2010 James E. Burke Award is a huge honor for our agency," said Manos Sifakis, president and CEO of customedialabs. "We've been working with Cordis, a Johnson and Johnson company, for two years now, on campaigns for North America, Europe, the Middle East, Africa and parts of Asia. The LES Toolkit is among the most innovative work we've produced for Cordis, and we're thrilled to be rewarded not only by seeing how it's benefited the sales reps, but also by seeing how positively it's been perceived company-wide."

The LES Toolkit mobile application has received three other awards to date, including a 2009 Rx Club Award of Excellence, a 2009 Silver Davey Award and a 2010 "Best in Class" Interactive Media Award.

Read more about the LES Toolkit here.

About customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide its clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, visit http://www.customedialabs.com.

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Manos Sifakis
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