Major players in customer analytics market are Actuate Software Corporation, Angoss Software Corporation, Fair Isaac Corporation (FICO), IBM Corporation, Oracle Corporation, Pitney Bowes, SAP AG, SAS Institute, TEOCO Corporation and many more.
(PRWEB) December 12, 2014
The market research report on "Customer Analytics Market” defines the market for in-depth analysis of the segments, trends, and revenue forecasts for various components across different parts of the world. It expects the market to reach $4,054.9 Million by 2019. Based on geographic regions, the report expects North America and Europe to be the largest markets in terms of revenue contribution. It expects emerging regions like Asia-Pacific, Middle East and Africa, and Latin America to witness rising market traction, from 2014 to 2019.
Browse exclusive data tables figures and Table of Contents (ToC) for the “Customer Analytics Market”, spread across 139 pages.
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Customer analytics has now evolved as a complete answer to the needs of today’s competitive marketing environment. Most of the organizations today target the online users to gather the needful information about their online behavior. It helps the businesses to dynamically consolidate the customer interaction data which is gathered via multiple touch points into abstract groups or clusters. This collection helps them recognize the evolving trends and patterns in customer behavior and demand. These insights are derived from interactions stirring over diverse channels such as web, call center, mobile, mails, campaigns and many more.
MarketsandMarkets has broadly segmented the Customer Analytics Market on the basis of the solutions, industry verticals, and geographic regions.
The report expects Customer Analytics Market to grow at a rapid pace in the regional markets of North America. It expects Asia Pacific region to witness potentially high growth terms of compound annual growth rate (CAGR. This growth is driven by technological advancement and increasing e-commerce trend in the region. According to the report, markets like Middle East and Africa and Latin America are currently in an introductory phase of customer analytics; hence they could be the best market for investment for the next five years.
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