UpSellit's Customer Recovery Solution Reduces Cart Abandonment with Automated Chat Assistance

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SmartAgent chat solution enables 1-800-Bakery.com to automatically assist abandoning customers and produce a 16.71% increase in overall conversions during the 2012 holiday season.

Customer Recovery

UpSellit Strategic Customer Recovery

UpSellit's automated chat has done a great job convincing our abandoning customers to come back and purchase. We've seen a substantial lift in sales and our custom SmartAgent becomes more intelligent and effective every day.

UpSellit, (http://www.upsellit.com) the global leader in online customer recovery, today announced the shared success of 1-800-Bakery's Abandonment Chat campaign. UpSellit's Abandonment Chat increases conversions with a simulated live chat agent that provides immediate customer support at the exact moment of cart abandonment.

UpSellit helps companies increase conversions by re-engaging abandoned shoppers with highly targeted customer recovery campaigns. The Abandonment Chat solution combines SmartAgent, the industry's leading automated chat engine, with proprietary cart abandonment detection technology to provide instant and intelligent assistance that convinces abandoning shoppers to complete the conversion.

To address 1-800-Bakery's abandonment needs, UpSellit conducted a site-wide performance analysis that identified a list of several possible causes for cart abandonment. Equipped with these insights, UpSellit developed a robust custom knowledge base that enabled SmartAgent to directly address and resolve the common causes of cart abandonment.

"There are many factors that can contribute to cart abandonment," commented Tom Kogler, co-founder and CEO of UpSellit. "While we do find trends within specific industries, there is typically a range of concerns that cause customers to abandon. With our Abandonment Chat solution, we offer businesses both the ability to understand why their site visitors are abandoning and the ability to directly address those various reasons in real-time."

UpSellit's full-service customer recovery solutions are custom developed to directly target each visitor's unique reason for abandonment. With extensive segmentation and ongoing optimization, UpSellit was able to increase 1-800-Bakery's campaign conversion rate by 122% and produce a 16.71% increase in overall conversions.

"UpSellit's automated chat has done a great job convincing our abandoning customers to come back and purchase," said Steve Pazyra, CEO of 1-800-Bakery. "We've seen a substantial lift in sales and our custom SmartAgent becomes more intelligent and effective every day."

For more information about UpSellit's suite of customer recovery solutions, and for a complete copy of the case study outlining the success of 1-800-Bakery's Abandonment Chat campaign, please visit: http://www.upsellit.com/media.jsp

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Adam Soltani
UpSellit
1 (805) 322-1525
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Jeremy Aaronson
UpSellit
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