Atlanta, GA (PRWEB) May 03, 2011
Customer acquisition and conversion is the single most powerful lever in the marketing process, according to Ken Robbins, president and founder of the Atlanta-based lead generation agency Response Mine Interactive (RMI).
During a presentation titled “How to Acquire More Customers: The Killer Business Strategy,” Robbins will share tips to help today’s businesses improve customer acquisition efforts and increase long-term profits. The presentation is sponsored by DMA Atlanta and will be held May 19 from 11:30 a.m. to 1:30 p.m. at Maggiano’s Perimeter.
“The amazing thing about business is that having more smart corporate executives in a company can actually lead to increases in dumb decisions that confuse or irritate customers,” says Robbins. “Corporate policy, financial targets and even the organization itself often create unintended consequences from decisions that alienate customers and hinder generating sales leads.”
From start-up companies to the Fortune 100, most poor decisions come down to the company lacking a basic go-to-market strategy that is known and understood by every manager and leader. The absence of such a well-understood strategy leaves companies with conflicts in their day-to-day decision making.
In this presentation, attendees will discover the common mistakes companies make that kill customer acquisition. They will learn how to avoid bad business decisions that alienate customers and impede profits. And, will learn how to identify and implement a business strategy that generates long-term revenue, drives customer growth and organizes business efforts
About Response Mine Interactive: Response Mine Interactive (RMI) is an award-winning digital agency that helps clients acquire more customers using direct response digital marketing. For the past decade, RMI has generated billions of dollars in revenue for leading brands in the b2b, healthcare, travel, and home services channels. For more information visit http://www.responsemine.com.