Santa Monica, CA (PRWEB) May 29, 2013
Retention Science, a company that automates retention marketing for e-commerce businesses, recently landed a spot in the CRN Big Data 100 List. Developed by the CRN editorial team, the list puts the spotlight on companies “that have demonstrated an ability to innovate in bringing to market products and services that help businesses manage big data.”
“It is an honor to be on the same list next to established companies such as Amazon Web Services, Cloudera, and SAP. We are excited about this recognition and look forward to developing our solutions further to help our clients maximize customer retention,” said Retention Science co-founder Jerry Jao.
HELPING E-COMMERCE GENERATE REPEAT SALES AND MAXIMIZE CUSTOMER RETENTION
Retention Science tackles a common challenge that every online retailer faces: retaining customers and maximizing their customer lifetime value and spending. Research has shown that repeat customers spend 33% more than first-time buyers, yet online retailers still focus most of their marketing efforts on acquiring new customers, rather than keeping their existing ones. This is why Retention Science provides such a critical solution for merchants.
The secret sauce behind Retention Science is its Customer Profiling Engine, which compiles and analyzes massive data sets that consist of customer behavior, historical sales transactions, and demographics. The company provides Predictive Analytics for its clients to understand their customer behavior and purchasing patterns at the individual level.
More importantly, the Customer Profiling Engine predicts the best course of action and recommends retentions campaigns for online retailers to implement. Internet Retailers 500 companies have found Retention Science a welcome and much-needed solution in improving customer retention rates for their businesses.
“We are seeing a significant increase in conversion from the campaigns created by Retention Science. They drive more traffic and have a higher conversion rate than any of the campaigns we ran on our own!” said Cheyanne Mackay, Swaychic’s Director of Marketing.
With such inherent value, Retention Science provides its clients with a high ROI solution for online retailers that are looking for ways to not only improve their customer engagement rates but also increase sales from repeat customers.
ABOUT RETENTION SCIENCE
Retention Science is the first Retention Automation Platform that turns Big Data analytics and predictive algorithms into actionable retention marketing campaigns. Its Customer Profiling Engine analyzes the customer lifecycle and optimizes the time periods to re-engage customers with individually-tailored offers. Based in Santa Monica, Retention Science is named a Top 10 Software Company in Southern California by SocalTech and an “Innovation Agent” by Fast Company.
Learn more at: http://www.retentionscience.com/.