Customer retention often takes a backseat to customer acquisition, despite the fact that it costs significantly more to onboard a customer than to retain them.
Santa Monica, CA (PRWEB) September 10, 2013
Jerry Jao, co-founder and CEO of Retention Science, will be a featured speaker at Plug and Play’s Retail Center of Innovation Launch Event, which will be held Sept. 12 at the Plug and Play Tech Center in Sunnyvale, Calif. Jao will present on the technologies and strategies that online retailers are using to retain their customers and maximize their lifetime value.
Customer retention often takes a backseat to customer acquisition, despite the fact that it costs significantly more to onboard a customer than to retain them. During his presentation, Jao will draw from case studies to demonstrate how Retention Science is helping some of the country’s largest retailers predict their customers’ buying behavior, enabling them to put the right deal in front of them at the right time.
Jao will present at 10 a.m. on Thursday, Sept. 12. alongside other innovative startups that are changing the world of retail.
Retention Science designs and run retention marketing campaigns for some of the country’s largest online retailers. Its customer retention platform uses big data to analyze and predict consumer behaviors and, based on this data, creates personalized campaigns that help online retailers re-engage their customers.
Jao is the CEO and co-founder of Retention Science, responsible for the company’s vision and strategic direction. He previously founded two other e-commerce-related companies, served as an analyst with Morgan Stanley, and advised FORTUNE 50 companies as an engagement manager for BearingPoint Management Consulting (KPMG Advisory). Most recently, Jao was an advisor to the CFO of Clear Channel, working on digital sales initiatives and iHeartRadio.
The Plug and Play Retail Center of Innovation Event gathers the top retailers, e-commerce companies and brands in the United States and around the world, and showcases 20 of the most innovative startups developing game-changing technologies and applications in the area of retail. It will be held on September 12, from 8 a.m.–1 pm.
About Retention Science
Retention Science is the first Retention Automation Platform that turns Big Data analytics and predictive algorithms into actionable retention marketing campaigns. Its Customer Profiling Engine analyzes the customer lifecycle and optimizes the time periods to re-engage customers with individually-tailored offers. Retention Science has been named a Top 10 Software Company in Southern California by SocalTech. Its award-winning technology was featured at Under the Radar and won the Judge’s Choice & Audience awards judged by marketing executives from Zappos, Etsy, One Kings Lane, etc.
Learn more at: http://retentionscience.com