Customer Data Integration Experts to Speak at Insurance Direct Marketing Forum Session

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Session will examine how one of the leading commercial insurance brokerage firms in the U.S. utilizes customer data integration to increase the productivity of its sales and marketing efforts.

Utilizing our customer data integration solution, we are now able to use all of our data assets in an integrated manner to help up-sell, cross-sell, and overall better manage our business.

Timothy Casey, Vice President, Chief Information Officer of Conner Strong (formerly Commerce Insurance Services), and Robert Bloom, President of Business Development Solutions, will jointly present a case study on developing a single customer view for sales and marketing analysis and action.

The session is part of The 6th Annual Insurance Direct Marketing Forum in Philadelphia on September 15, 2008. Conner Strong, the 15th largest privately held brokerage and 31st largest insurance brokerage in the country, is a leading provider of property and casualty insurance and employee benefits products and services. Business Development Solutions is the developer of SingleVision®, the customer data integration software application that integrates organization and contact information from separate data sources.

''Like most organizations, Conner Strong has information in separate data silos, including sales, marketing, customer service, and financial databases,'' said Timothy Casey. "Utilizing our customer data integration solution, we are now able to use all of our data assets in an integrated manner to help up-sell, cross-sell, and overall better manage our business."

''Attendees of this session will learn how Conner Strong integrated their various data sources and how it has benefited them,'' said Robert Bloom.

For additional information on the case study or customer data integration, please contact Steven Kahn or visit allthingsdata.com.

About Business Development Solutions, Inc.:
Since 1991, BDS has been focused on helping marketers of all sizes identify, analyze, and serve their customers and prospects more effectively. With this experience, BDS has developed SingleVision, the advanced data matching and linking process for maximizing the value and accessibility of the data BDS's client companies use and maintain.

About Conner Strong Companies, Inc.:
Headquartered in Cherry Hill, NJ, Conner Strong places more than $1 billion in premiums and has a team of nearly 400 insurance professionals in 10 offices, serving clients around the globe.

Contact:
Steven Kahn, Vice President
Business Development Solutions, Inc.
856-787-1500
skahn @ bdsdatabase.com

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