Customer loyalty is critical to the retention and growth of any organization's customer base.
Columbia, MD (Vocus/PRWEB) March 30, 2011
LoyaltyProfessional, a strategic business unit of The Chapman Group, who specialize in helping their client’s gather, measure, analyze and optimize their Voice of the Customer feedback, recently, launched a series of podcasts related to Customer Experience and Customer Feedback best practices.
The most recent podcast, titled “How Customer Feedback Impacts Training and Development”, features President and CEO of The Chapman Group, Dennis Chapman Sr. discussing how customer feedback can complement the training and development of the people within organizations. Also discussed are the ramifications of executing training and development efforts in the absence of customer intelligence.
These podcasts are designed to provide best practices in gathering, analyzing and optimizing customer feedback; which is ultimately what drives customer loyalty, and is critical to the retention and growth of any organization’s customer base. According to Dennis, “knowledge sharing and exchange is very critical to business improvement. Our podcasts are one way we hope to give back and make a difference to business leaders. They are all based on live examples and practices in today’s business community that we can all learn from. I believe that learning leads to taking the right actions which lead to business improvement.”
To view the latest podcast or other available podcasts, please use this link: LoyaltyProfessional
About The Chapman Group
The Chapman Group, founded in 1988, is a sales consulting firm that creates world class account management programs. We assist clients of all sizes, across a broad spectrum of industries, in increasing their revenue and retention through the implementation of innovative processes, methodologies, best practices, skills, and tools. The Chapman Group utilizes a metric-based approach to integrate the art with the science of account management, enabling our clients to grow by becoming more efficient, effective and profitable. Clients, National and Global, Fortune 1000 and Mid-tier, have all found considerable value in continuing their relationship with us, long after initial goals have been accomplished. Clients often request The Chapman Group to monitor performance while providing support in the form of strategic planning, coaching and skills training.
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