The Thanksgiving holiday creates a natural opportunity for business owners to thank customers, increasing customer loyalty
KANSAS CITY, Mo. (PRWEB) October 23, 2008
According to recent national research from Hallmark Business Expressions, customers respond positively when businesses take the time to communicate with them on a personal level. In the survey, 66 percent of the consumers indicated business greeting cards sent to show appreciation for a purchase or referral makes them more likely to do future business with the sender.
"The Thanksgiving holiday creates a natural opportunity for business owners to thank customers, increasing customer loyalty," says Marc Wagenheim, product marketing director for Hallmark Business Expressions. "It can be as simple as sending customers a greeting card with a handwritten note of thanks. For the price of a card and a stamp, businesses make customers feel appreciated and encourage their repeat business."
Here are three reasons for business owners to say thanks at Thanksgiving:
1. Thanking customers is an easy way to boost business and customer loyalty. And giving goes a long way, too.
According to the survey, 75 percent of consumers are more likely to do business with the sender when the greeting card is coupled with a promotional offer. At Thanksgiving, businesses can extend discount offers as an expression of thanks to the most loyal customers. Or, in the true spirit of the holiday, to all customers. Reaching out on a personal level might be the key to increasing customer loyalty and turning a now-and-then customer into a regular one.
2. Sending customers Thanksgiving cards is an effective way to reach them before the hustle and bustle of the holiday season begins.
While sending business greeting cards to customers is a proven, effective way to increase customer loyalty, only 44 percent of consumers surveyed said they receive thank you cards from businesses. Thanksgiving creates a natural reason for businesses to increase customer loyalty by reaching out to their customers.
And since about 77 percent of consumers say they currently receive holiday cards from businesses, sending Thanksgiving cards also creates an opportunity to cut through the clutter and get their message into customers' hands early.
3. Employees will appreciate a note of thanksgiving, too.
Business owners should take time to thank their employees during this holiday, in addition to regular employee retention and recognition efforts throughout the year. Recognizing employees for a specific job well done or even a year of excellent work is key to motivating them and increasing employee retention. Recognition Professionals International (RPI) estimates the cost of replacing an employee is equal to 30 percent of that employee's annual salary, so keeping trained, efficient employees on-staff is important for both morale and the company's bottom line.
Whether it's thanking an employee for stellar service or a customer for continued support and patronage, showing appreciation for those who help businesses succeed is an excellent way to ensure the business will continue to do so.
Hallmark Business Expressions offers a line of Thanksgiving greeting cards specifically designed for businesses. The cards, available at Hallmark.BusinessGreetings.com, include business-appropriate sentiments for the holiday.
About Hallmark Business Expressions
Hallmark Business Expressions helps businesses cultivate relationships using greeting cards to communicate with key customers, prospects, employees and donors. Serving a wide variety of companies, from the Fortune 100 to small businesses, Hallmark Business Expressions provides distinctive ways to stay in touch and make a lasting impression. The company offers a full line of Everyday and Holiday greeting cards for businesses and a variety of personalization and mailing services at http://Hallmark.BusinessGreetings.com. The company also offers custom design services for customers who require a unique card to meet a specific business objective.
Created by the company that has helped people express themselves for nearly a century, Hallmark Business Expressions offers businesses that same knowledge and expertise in business greeting cards. Hallmark Business Expressions is a subsidiary of Hallmark Cards, Inc., headquartered in Kansas City, Mo.
Thanking customers for their business and encouraging employees with a kind word can help businesses increase customer loyalty and employee retention.
business greeting cards, customer loyalty, employee retention