Preview of MarketExpert® 6.1 Given at Valassis Emerging Marketing Technology Summit

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Release Offers Advanced Consumer and Performance Analytics for Retail

Valassis (NYSE: VCI), one of the nation’s leading media and marketing services companies, gave summit attendees a sneak preview of the soon-to-be-available MarketExpert® 6.1 release with its advanced analytics reporting. Currently used by 40 major retailers across the United States, Canada and Europe to help identify opportunities, optimize frequent shopper data and analyze the success of promotions, the latest version will be available in the first quarter of 2011.

AnalyticExpert, the new business intelligence module for the MarketExpert suite, was introduced at the Valassis Relationship Marketing Systems (VRMS) Emerging Marketing Technology Summit in Orlando, Florida. AnalyticExpert will allow for interactive analysis, published reporting, office suite integration and a personalized dashboard and scorecard. VRMS’ software products are widely used retail customer relationship management (CRM) and targeting solutions, serving a wide range of retailers. VRMS is a Valassis company.

“We seek input from clients, take an in-depth look at the industry, and strive to make improvements that will provide retailers with a tool to best meet their marketing needs, and it’s easy to use,'' said Steve Carrington, Valassis Vice President and Chief Information Officer. ''These enhancements are smart, agile and aligned to help clients make better and actionable decisions.”

MarketExpert 6.1 was just one of the emerging technologies and industry trends showcased at the conference. Industry leaders from CRM, social media, academia, media and information technology learned about:

  • Media consumption today;
  • Increased social media marketing;
  • Trends in loyalty; and
  • Consumer behavior after the economic storm.

Shareef Dajani of Yahoo! shared his insight on the future of targeting consumers. Drawing from his 18 years of experience in the advertising and marketing industry, he addressed the changing media landscape, pointing out that the total hours consumed online from 2006 at 61% had increased to 73% in 2009 mainly as a result of the countless ways to consume media. In turn, consumers are looking for more localized experiences through digital channels, he said.

Stephanie Kovner-Bryant, Senior Manager, Digital Shopper Marketing at Unilever, spoke about social media as a vehicle for communication with the consumer. She also discussed how free geo-social mobile applications are allowing consumers to readily take advantage of and share local deals with friends. She encouraged the attendees to remain educated on all facets of the media landscape.

''There were three great days of sharing minds, thoughts and experiences,'' said Anders Livchitz, Head of CRM Strategies & Analyses, who attended from ICA, a Sweden-based grocer.

About Valassis
Valassis is one of the nation’s leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum™ media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform -- in-home, in-store and in-motion. Through its digital offerings, including redplum.com, consumers can find compelling national and local deals. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America’s Looking for Its Missing Children® program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com or http://www.redplum.com . To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

Cautionary Statements Regarding Forward-looking Statements
Certain statements found in this document constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; ongoing disruptions in the credit markets that make it difficult for companies to secure financing; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients’ promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; we may be required to recognize additional impairment charges against goodwill and intangible assets in the future; possible governmental regulation or litigation affecting aspects of our business; the credit and liquidity crisis in the financial markets could continue to affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Media Contact:
Mary Broaddus
Director, Investor Relations and Corporate Communications
734-591-7375
broaddusm(at)valassis(dot)com

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Mary Broaddus
Valassis
734-591-7375
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