Parature Announces Reseller Partnership With Absolute Performance Inc.

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The Global Leader in On-Demand Customer Service Software Partners with Colorado Based SaaS Innovator


As the global leader in on-demand [customer service software], we are delighted to announce this partnership with API

Parature, the global leader in on-demand customer service software, announced today a reseller partnership agreement with Absolute Performance Inc. (API). API will be a reseller of Parature Customer Serviceā„¢ software to their fast growing Software-as-a-Service (SaaS) enablement business.

"As the global leader in on-demand customer service software, we are delighted to announce this partnership with API," stated Duke Chung, Parature CEO and President. "Parature is the fastest growing customer support and help desk software company in the United States and our reseller partnerships are a natural progression of our growth plans. This relationship will help us to expand our sales and service capabilities to continue setting the standard for support teams worldwide, providing the smartest, most efficient way for organizations to support their customers."

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs. This dynamic,
on-demand software enables organizations to get up and running quickly, easily and efficiently.

As a ten year old SaaS pioneer API's growth has mirrored the enormous growth in the SaaS market, creating a need for a customizable, on-demand solution to deliver personalized, function-specific application support for each customer using API's SaaS enablement platform. "Parature's multi-tenant SaaS delivery model aligns perfectly with our on-demand performance management solutions, and will provide a more complete ecosystem from which our clients can launch their SaaS applications," stated API CEO Jerry Champlin. "Our solution portfolio for our
on- demand providers now includes a powerful integrated customer branded portal view including business performance, end user experience, application performance, customer service desk capabilities and metrics."

Parature, Inc.
Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company's software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. Founded in 2000, Parature received the 2007 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal's list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 8 million end users worldwide. For more information, visit

About Absolute Performance:
Absolute Performance is a world leading provider of On Demand software and enablement services that equip companies to deliver, manage, monitor and operate online delivery of their products, allowing our customers to focus on their core business rather than managing the unique demands of On Demand delivery.

API supplies many SaaS, hosting, and content on demand companies with business application management services including proactive performance monitoring, pre-production load testing, end user experience and SLA validation tools, application and out-tasked infrastructure operations -- delivered primarily in the Software as a Service (SaaS) business model. For more information visit


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