Customer acquisition and conversion is the single most powerful lever in the marketing process.
Atlanta, Ga. (PRWEB) November 09, 2011
Senior business executives and online marketers can learn how to improve their customer acquisition efforts and increase long-term profits by attending the Digital Atlanta 2011 presentation titled “How to Acquire More Customers: The Killer Business Strategy.” The presentation, conducted by Ken Robbins – president of the award-winning digital agency Response Mine Interactive (RMI) – will be held Nov. 10 from 1:30 p.m. to 2:30 p.m. at Hudson Grille in Midtown Atlanta.
“Customer acquisition and conversion is the single most powerful lever in the marketing process,” says Robbins. “In many cases, companies’ corporate policy and financial targets often create unintended consequences that alienate new customers, hinder lead generation, and impede profits.”
In his presentation, Robbins will share the common mistakes companies make that kill customer acquisition and how businesses can avoid these poor business decisions. He will explore how companies can implement a “killer business strategy” that drives customer growth, generates long-term revenue, and organizes their business efforts.
About Digital Atlanta: Digital Atlanta is a week-long series of events celebrating the technology and new media marketing achievements of Atlanta. For more information visit http://www.digitalatlanta.org.
About RMI: RMI is an award-winning digital agency that helps clients acquire more customers using direct response digital marketing services. For the past decade, RMI has generated billions of dollars in revenue for leading brands in the b2b, healthcare, travel, and home services channels. For more information visit responsemine.com.