Conner Strong Customer Data Integration Case Study Published

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Commercial insurance brokerage benefits from developing a single customer view with SingleVision® customer data integration software from Business Development Solutions.

This case study provides an overview of the marketing challenges caused when data from multiple sources is stored in separate databases and how Conner Strong was able to overcome these challenges by coordinating all their data to develop a single customer view using BDS's SingleVision customer data integration software

Business Development Solutions, Inc. ("BDS") announces the publication of a customer data integration case study outlining its implementation of SingleVision® software for Conner Strong.

Conner Strong, the 18th largest privately held brokerage and 31st largest insurance brokerage in the country, is a leading provider of property and casualty insurance and employee benefits products and services. BDS is the developer of SingleVision®, the customer data integration software application that links organizational and contact information from separate data silos in order to provide a single customer view.

The case study is a follow up to a joint presentation on customer data integration by Robert Bloom, President of BDS, and Timothy Casey, CIO of Conner Strong, at The 6th Annual Insurance Direct Marketing Forum in Philadelphia on September 15, 2008.

"This case study provides an overview of the marketing challenges caused when data from multiple sources is stored in separate databases and how Conner Strong was able to overcome these challenges by coordinating all their data to develop a single customer view using BDS's SingleVision customer data integration software," says Bloom.

Please click here to download the case study detailing Conner Strong's single customer view,

Please click here for additional information on customer data integration and related subjects.

About Business Development Solutions:
Since 1991, BDS has been focused on helping marketers of all sizes identify, analyze, and serve their customers and prospects more effectively. With this experience, BDS has developed the advanced data matching and linking processes of SingleVision to maximize the value and accessibility of the data BDS' client companies use and maintain.

About Conner Strong:
Founded in 1959, Conner Strong is headquartered in Cherry Hill, New Jersey. Each year, Conner Strong places more than $1 billion in premium volume and has a team of nearly 400 insurance professionals, serving clients throughout the United States and abroad.

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