Krex, Inc. Fully Launches The Drive-Sure® Direct Mail Option To Increase Customer Retention Rates For New Car Dealers

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In an effort to further increase customer retention rates for new car dealers, Krex, Inc. has fully launched the Drive-Sure® Direct Mail Option. This feature enables new car dealers to send personalized postcards to their customers to remind them when it is time to renew Drive-Sure benefits or to notify them when Drive-Sure benefits have expired. Dealers participating in the test phase of this project enjoyed a 26% response rate, generating an average of $6,800 in additional monthly parts and service revenue.

Drive-Sure Direct Mail Postcards Are Targeted and Personalized, Communicating the Right Message at the Right Time

Drive-Sure benefits and these direct mail reminders help ensure that my customers get their vehicles serviced at the right time and at The Autobarn.

The Drive-Sure Direct Mail Option was developed in direct response to feedback from Krex, Inc.’s new car dealer partners. It creates an additional communication point between new car dealers and their customers. Most importantly, it notifies customers at the right time of the value-added proposition that Drive-Sure partnered dealers provide to their customers. Randy Maca, Parts and Service Manager at The Autobarn Volkswagen in Countryside, Illinois states, “The more that I can keep The Autobarn in front of my customers, the stronger my customer retention will be. Some customers may not think that routine vehicle service is something that needs to be done right away. But, it does have to be timely. Drive-Sure benefits and these direct mail reminders help ensure that my customers get their vehicles serviced at the right time and at The Autobarn.”

Initial response from dealers regarding this new option has been overwhelming. Because the mailers are only sent to customers that have not renewed Drive-Sure benefits, the total dealer investment to participate in the Direct Mail Option is very low. Yet, the response from this timely and targeted message is high. The result is that dealers are averaging a return of $53 for every $1 invested in this option.

About Drive-Sure® Drive-Sure, a brand of Krex, Inc., differentiates new car dealers’ service departments by providing value-added benefits to their customers. Drive-Sure benefits are included with recommended maintenance or oil change services. To maintain benefits, customers return to their servicing dealer for the next recommended maintenance or oil change service.

For more information about the Drive-Sure Direct Mail Option, please visit http://www.DriveSure.com or contact Aimee Head, Director of Marketing, at 1-800-323-KREX x15.

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Aimee Head
Krex, Inc.
1-800-323-5739 ext. 15
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