Vocus Webinar: How to Make Customers Feel the Love and Keep Coming Back

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Free Webinar on How Both Big and Small Companies Create Brand Loyalty

A leading provider of on-demand software for public relations management. Follow us on Twitter: @Vocus

In a world where consumers can find essentially the same product or service in many different retail outlets, companies must find new ways to differentiate themselves from the competition.

Vocus, Inc. (NASDAQ: VOCS) a leading provider of cloud-based PR and marketing software, today announced it will host a free Webinar titled, “How to Make Customers Feel the Love and Keep Coming Back.”

The Webinar will be hosted by Jim Joseph, author of The Experience Effect, and focus on how companies create the emotional experiences that tie customers to brands. In a world where consumers can find essentially the same product or service in many different retail outlets, companies must find new ways to differentiate themselves from the competition. One way to accomplish this is through adding value for consumers with an experience.

The Webinar also provide tips and analysis on the following:

  •     Understanding your target market with simple grassroots techniques
  •     Keeping your brand rooted in customers’ lifestyles and needs
  •     Engaging your customers with satisfying touch points

The free, one-hour webinar will be held on Thursday, April 14, 2011 at 2:00 p.m. EST. To register for the webinar, or for more information, please click on the following link: http://bit.ly/gcsm4r

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based PR and marketing software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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Cassandra Pean
Vocus
301-918-6434
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