Customers Save as Exclusive Online Ordering Tool Matches Price to Quantity

OSHKOSH, Wis. (Business Wire EON/PRWEB ) May 6, 2008 -- Promotional products retailer 4imprint is reinventing promotional products pricing with the introduction of glide^SM, an online tool that saves customers money by matching per-item prices with exact quantities ordered.

Customers felt locked in by pre-set quantities and prices. They had to increase their orders to the next published quantities in order to see a reduction in price. glide(SM) eliminates this arbitrary inflation

If a pen was advertised at .35 for 300 and .25 for 500, customers paid the 300-pen price even if they ordered 364 pens. Now, if you order 364 pens, you get the 364-pen price.

This is the B2B equivalent of hot dog and bun makers getting together and agreeing on the number of items to put in each package

glide(SM) eliminates a pain point for customers. It's a big win. It's fun to think about how different the world would be if everything worked like glide(SM).

“Customers felt locked in by pre-set quantities and prices. They had to increase their orders to the next published quantities in order to see a reduction in price. glide^SM eliminates this arbitrary inflation,” said Kevin Lyons-Tarr, President, 4imprint. “If a pen was advertised at .35 for 300 and .25 for 500, customers paid the 300-pen price even if they ordered 364 pens. Now, if you order 364 pens, you get the 364-pen price.”

glide^SM looks like a volume control, with an “i” at the center that users slide along a quantity line until they reach the desired number of items. The per-item price changes instantaneously. With many products, customers will see a per-item price adjustment even if their order changes by just a few items.

glide^SM uses patent-pending technology developed by 4imprint.

“This is the B2B equivalent of hot dog and bun makers getting together and agreeing on the number of items to put in each package,” Lyons-Tarr said. “glide^SM eliminates a pain point for customers. It’s a big win. It’s fun to think about how different the world would be if everything worked like glide^SM.”

Test-drive glide^SM at www.4imprint.com/introducingglide or click on any imprinted product at www.4imprint.com. 4imprint phone and catalog customers can also benefit from the revised pricing when they order at (877) 446-7746. Some products may still require small increments for orders, based on packaging. glide^SM is available at www.4imprint.com and will be available to customers in the UK and Canada in the coming weeks.

Join the conversation about other places you wish you had glide^SM at http://blogs.4imprint.com.

About 4imprint

4imprint provides businesses and organizations throughout the United States, Canada and the United Kingdom with promotional merchandise, including imprinted promotional products, advertising specialties and customized corporate gifts. 4imprint is part of 4imprint Group, Plc. For information in the United States, visit www.4imprint.com. In Canada, visit www.4imprint.ca. In the United Kingdom, visit www.4imprint.co.uk.

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