Customer Selfishness is Affecting Sugar Daddy Dating Website Word-of-Mouth Marketing Campaign

Share Article

What happens when a business delivers a service so successful that some of its customers decide to keep it a secret? SeekingArrangement.com, the largest Sugar Daddy dating website, says its word-of-mouth marketing has been hurt because of “customer selfishness” -- a condition where some of its most loyal Sugar Daddy and Sugar Baby members refuse to spread word about the service in an effort to keep more of the “Sugar” to themselves.

Brandon Wade

Brandon Wade

Customer Selfishness is an -- afraid of losing out -- psychology that reminds me of children fighting over candy.

A new survey conducted by the largest Sugar Daddy and Sugar Baby matchmaking service, suggests that some happy customers are unwilling to share their experiences with friends and family.

SeekingArrangement.com polled over 500 of its satisfied Sugar Daddy and Sugar Baby customers by asking if they would tell their friends or family about the service. 38% of those surveyed said no.

18% of those surveyed said they are keeping it a secret because they are uncomfortable with how society views Sugar Daddy and Sugar Baby relationships, whereas 20% of those surveyed said they are keeping it a secret because they are simply selfish.

“About 1/5 of our customers are so happy they won’t tell their friends or family about us for fear their friends or family will compete against them for the best Sugar Daddie or Sugar Babe,” says Brandon Wade, the Founder & CEO of SeekingArrangement.com. “This is customer selfishness. It’s an -- afraid of losing out -- psychology that reminds me of children fighting over candy.”

An extensive search done on the Internet shows there is little or no research conducted on the subject of “customer selfishness” and its negative impact on “word-of-mouth” marketing.

“When a resource is perceived to be in high demand and in limited supply, humans can become extremely competitive,” says Wade. “This is the reason why countries go to war over oil.”

So how does this theory apply to online dating websites which match wealthy Sugar Daddies with beautiful Sugar Babies?

“It is not logical for customer selfishness to exist on a Sugar Dating website,” says Wade, who holds a BS and an MBA degree from MIT. “Selfish Sugar Daddies and Sugar Babies fail to understand that everyone deserves to be treated like royalty. As more people find out about the website, the supply of good quality Sugar Daddies and Sugar Babies grows, leading to an even sweeter experience for everyone.”

For more information, please visit the Sugar Daddy Blog post on “Customer Selfishness”, or contact Brittany Sykes at bsykes (at) lcoonline.com or 310-300-0950 ext. 311.

About SeekingArrangement.com

SeekingArrangement.com is the leading social network for Sugar Daddies and Sugar Babies. Launched in 2005, the website boasts over 1 million members, many of whom are lawyers, doctors, executives, bankers, politicians, millionaires, and many Forbes 400 wealthiest billionaires. The website is founded by author and dating expert, Mr. Brandon Wade, who is also CEO of the online dating marketplace WhatsYourPrice.com, and the online millionaire matchmaker site SeekingMillionaire.com. For more information about Mr. Wade, please visit AskBrandonWade.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brittany Sykes

310-300-0950 311
Email >
Visit website