All customer interactions are brand experiences, which are unique marketing opportunities to win or lose customer loyalty.
Alexandria, VA (PRWEB) September 29, 2010
Learn why an effective brand strategy must extend through all customer interactions and how this can be accomplished through the customer contact center via an upcoming educational webinar presented by VIPdesk. This Webinar, “Brand Experience Management: Ensuring Lifetime Loyalty One Customer Interaction at a Time”, presented by Sally Hurley, president of VIPdesk, will be held on Thursday September 30, 2010 at 1:00 p.m. ET.
Every interaction a consumer has with a brand—whether via phone, email, chat, or through social media—is more than just an information session or sale. All customer interactions are brand experiences, which are unique marketing opportunities to win or lose customer loyalty. Brand Experience Management ensures that companies provide a remarkable customer experience that matches the promise of the brand.
“Brand Experience Management: Ensuring Lifetime Loyalty One Customer Interaction at a Time”, will educate attendees as to how all customer interactions are brand experiences, and review how these unique marketing opportunities can be utilized to increase customer loyalty. Other topics covered include:
- Matching the promise of a brand with the customer experience
- How service delivery affects overall brand experience and how brand advocates on the front line can make a difference
- Providing a consistent customer experience across all customer touch-points
- How listening to the customer can provide strategic insights
- Case studies
This Webinar is complimentary, however space is limited to the first 100 registrants. Registration is available online at https://www3.gotomeeting.com/register/216012238. For more information, email marketing(at)vipdesk(dot)com or call 703-837-3507.
Global industry leaders trust VIPdesk to enhance their brands through our customer care and loyalty programs. Serving as a seamless extension of their brands, our innovative Brand Experience Management Solutions deliver memorable customer experiences, business insights and actionable intelligence that generate customer advocacy and drive business growth.
VIPdesk’s full suite of Brand Experience Management solutions includes Concierge Services, Customer Care Services, Social Media Management, Experiential Programs, IVR Services and Voice of the Customer Surveying & Analytics. To find out more about VIPdesk, visit http://www.vipdesk.com.