New Enticing Program by Seven Directions Tours to 2012 over 300 Artists Santa Fe Spanish Market and Unique Hispanic Heritage Sites

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A tour delivered by Seven Directions Custom Tours to discover the traditional and avant-garde talents at Spanish Market. Other highlights are the world famous Santuario de Chimayó, the unique 17th century Mission churches, and the mystical Taos morada.

Spanish market in Santa Fe, N.M.

The lively atmosphere of the Spanish Market is contagious

Seven Directions Tours announces a new one-of-a kind tour for the summer of 2012 to explore Santa Fe Spanish Market. Among the many festivals that dot the exciting Santa Fe summers, the Spanish Market is particularly distinct in that it takes back to the European rooted traditions of craftsmanship, music, and food. More than 300 traditional and avant-garde artists of Spanish descent show their art and craft that still mirror their ancient traditions. Live music and dance, art demonstrations and regional foods round out this exceptional experience.

The Spanish Market is held in late July on the 400 year old Santa Fe central Plaza. In 2012 the dates are 28 and 29.

Among the most typical art forms are santos (carved images of saints), small retablos (a creative folk art form of devotional paintings), elaborate furniture and textile, delicately engraved tin works, silver jewelry and objects, and unique straw inlay. Many established artists went beyond the traditional expressions to create whimsical and satirical folk figures that have become collectable art form.

They came up from Mexico along the Camino Real de la Tierra Adentro, the Royal Road of the Interior Land , a 1600 miles rugged trail used by explorers, adventurous spirits, and traders for over 300 years. They survived incredible hardships along the way and, later, on the land they came to settle on and plow. Not surprisingly, they brought along their native traditional objects that, due to the isolation and poverty of “New Spain”, adopted a charm of their own, where straw replaced the shining gold! Today their culture is very alive and present in the Spanish Colonial style of many buildings in Northern New Mexico as well as in the Southern part of the state. Their native language is spoken with its lively nuances, the acequias, the irrigation system that allows a conservative use of the water in this high-desert land, is at the core of the agricultural economy, and their strong Catholic belief is at the base of the biggest procession to the Santuario de Chimayó during Easter time. New Mexico owes them its staple food, the bright red chile nobody here can live without. Cattle, horses, mules, sheep, and goats followed the settlers north and changed the local Indians’ life forever.

A journey through this staggering culture requires at least five days, with one entirely dedicated to the Spanish Market to meet the different artists and listen to their stories. Seven Directions Tours recommends the dates of July 27th to 31st and is available to customize the visit for travelers of all ages and interests according to the itinerary of their choice and at the comfort level desired. Workshops and musical events can be organized upon request.

The highlights include the Museum of Spanish Colonial Art in Santa Fe, located in a historic building designed in 1930 by John Gaw Meem who has been instrumental in the development of the Pueblo Revival Style. The style that now epitomizes Santa Fe. On the way north, two are the interesting features of the strictly Hispanic area of Chimayó: the Santuario de Chimayó built in the early 1800 and known as the Lourdes of the Southwest for its miraculous mud and the weaving studios dedicated to continuing the tradition. Following the High Road to Taos a visit to some of the artists who keep the tradition alive in the small village of Cordova can’t be missed as well as the Mission Church in Trampas founded in 1751 by twelve Spanish families from Santa Fe. Finally, the most famous of all churches, San Francisco de Asis in Ranchos de Taos. In this beautiful mountain town, where the majority of Taoseños are of Hispanic heritage or descent, among the many museums displaying Hispanic Art, a visit to an authentic morada is the most interesting surprise. Moradas were the chapels of the Penitentes or the ancient Hermandad, a religious-fraternal brotherhood and flagellant Catholic order in Hispanic society, built in plain adobe, with no windows.

At every stop there are new experiences, from food to museums and people to the richness offered by New Mexico’s creative craft people, a place where history, art and culture all come together to create a complete sensory experience.

For further information and media inquiries: Patrizia Antonicelli – Tel.505.820.3305

About Seven Directions Tours:
Seven Directions | Cultural and Sustainable Tours has established itself as one of the finest sustainable tour operators in the Southwest. They facilitate exceptional tours that create a memorable and authentic experience that is relaxing and profound in every respect. Seven Directions Tours caters to a wide-ranging audience that seeks a hands-on experience by putting them in touch with the landscape and the people. Clients learn salient information in the comfort of a tour they can customize. Seven Directions Tours can accommodate large and small groups, and individuals. They also specialize in Fly & Drive programs that clients can take on by themselves. To learn more about Seven Directions visit them at


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Patrizia Antonicelli
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