Small Businesses at High Risk for Cyber Attack

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Experts Share Top 10 Crucial Cyber Security Steps for Small Businesses

Hackers and cyber criminals are now focusing more of their unwanted attention on less secure small businesses. Therefore, it is important that each small business appropriately secure their information, systems and networks.

Coinciding with National Cyber Security Awareness Month, experts will show small business owners how they can protect their most precious online-based assets and customer data from viruses, malware and cyber attacks, in a complimentary webcast, Oct. 28 at 2 p.m. ET.

According to President Obama, “cyber security is one of the most serious economic and national security challenges we face as a nation.” However, according to a study commissioned by the National Cyber Security Alliance, only 28 percent of small businesses have a formal Internet security policy in place, which is alarming given the study also found that 59 percent of small businesses depend on the Internet for day-to-day operations.

This webcast, supported by Bloomberg Television, is just one of a number of resources offered by Solutions for Small Business (SFSB) – a coalition of Americas top cable companies. It will educate business owners on cyber security awareness, and provide tangible, relatively easy and cost-effective steps they can take now to protect themselves. Interested parties may register for the webcast at http://www.solutionsforsmallbusiness.com.

Bloomberg Television anchor Monica Bertran will moderate this interactive discussion, which includes small business experts, Rich Kissel, senior information security analyst, National Institute of Standards & Technology, who conducts information security workshops for small businesses nationwide; Larry Godfrey, sales engineer, Heartland Payment Systems, who directs a program to protect payment card holder and account information at one of the nation’s largest payment processors; and John Marshall, small business owner of Main Street Fine Foods, who handles customer data and transactions on a daily basis. Participants can present questions to Bertran and her guests during this live discussion.

Kissel will share ten crucial cyber security steps that small business owners must implement immediately in order to ensure peace of mind and business continuity. According to Kissel, “hackers and cyber criminals are now focusing more of their unwanted attention on less secure small businesses. Therefore, it is important that each small business appropriately secure their information, systems and networks.”

The SFSB cable initiative includes a library of resources available on the Web site, from case studies to the SFSB Report Series and podcasts, all of which delve more deeply into webcast topics. Also offered are archived copies of past SFSB webcasts, originally presented in late 2009 in early 2010.

More specifically, complementing the October webcast is a SFSB Report, entitled ”Cyber Security Strategies for the Small Business Market” and a vendor report that describes the myriad security solutions available to small businesses.

About Solutions for Small Business
Solutions for Small Business is an initiative of CTAM, the Cable & Telecommunications Association for Marketing, which is dedicated to helping the cable business grow. Cable companies supporting the initiative include: Armstrong; Atlantic Broadband Business; Bend Broadband Business; Bresnan Business Services; Bright House Networks Business Solutions; Cable One Business; Charter Business; Comcast Business Class; Cox Business; Insight Business; Mediacom Business; Optimum Business; Suddenlink Business and Time Warner Cable Business Class. Small business owners can learn about the initiative at http://www.solutionsforsmallbusiness.com.

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Jason King
CTAM
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