eGifter is a great way for our retail partners to extend their reach during the gift-giving season
Melville, NY (PRWEB) November 20, 2012
eGifter, the social gifting service of GroupGifting.com, today launched its Cyber Monday Special Offers and Holiday Gift Guide. The program features exclusive offers from a dozen brands, with over one million dollars of special offers. Users also can purchase eGift cards from almost one-hundred other brands.
eGifter then allows members to send these cards to their Facebook friends in just a few clicks. According to ComScore, Cyber Monday is the biggest online shopping day of the year, with 2011 sales of more than 1.25 billion. "Cyber Monday spending is expected to reach record numbers again this year. eGifter is a great way for our retail partners to extend their reach during the gift-giving season and beyond through credible friend-to-friend marketing,” said Tracey Klein, VP of Business Development.
Free and discounted promotional eGift cards, as well as paid eGift Cards are available for members to give as gifts or keep for themselves. The special offers for Cyber Monday will become available on eGifter on Black Friday at 12:01 am eastern and be available until Tuesday at Noon eastern. When given as gifts, eGift cards are posted to the recipient’s Facebook wall on a specified date. Their Facebook friends can join in by making a contribution of their own, turning it into a group gift. Specific contributors can also be invited via email and SMS, both on the web and via the eGifter mobile app for iOS and Android.
These social gifting campaigns can also be used as a tool for brands to monetize prior social investments by activating a powerful social chain reaction through their own fan base. "Our partners can use eGifter to launch innovative campaigns such as a 'Give-one, Get-one,' which is a great way to deliver loyalty while acquiring new customers," said Klein. As with all of the company’s services, retailers only pay a fee for the service when the recipient uses the eGift Card, making it a true Cost-Per-Acquisition model.
Retailers interested in learning how GroupGifting.com can help them accomplish their social and mobile commerce goals can visit http://www.groupgifting.com/retailers/.
GroupGifting.com develops innovative social and mobile technologies designed to revolutionize the act of gift giving. Our offerings create a fun and social experience for consumers while helping retailers unlock the viral potential of gift giving in social spaces. Founded in 2011 by a group of proven tech entrepreneurs, GroupGifting.com is based in New York. Visit eGifter at http://www.eGifter.com.