Customers want to find their ebook, see a fair price and check out…not try to decipher some sort of pricing grid
Irvine, California (PRWEB) October 30, 2009
CyberRead LLC announced today that CyberRead (http://www.cyberread.com), an ebooks retailer, has once again simplified the ebooks buying process.
"Customers want to find their ebook, see a fair price and check out…not try to decipher some sort of pricing grid", said Clint Brauer, General Manager.
In order to accompany the customer need for ebooks that playback on various types of ereader devices, CyberRead and its competitors carry multiple formats for the same title. Unfortunately, the cost of each format can vary and CyberRead competitors pass those differences on to customers in the form of a pricing grid by format.
CyberRead decided to make it simple for customers and extend one low price across all ebooks formats. A shopper can simply find the ebook they want and checkout without worrying about "paying too much" for their ebook.
According to the IDPF, ebook industry sales have climbed 196% over the past year. CyberRead's growth has easily outpaced the IDPF's growth rates as their strategy of "customer first" continues to gain market acceptance.
CyberRead.com, one of the first ebook retailers in existence, is based in Irvine, California. Created in 1999, the company puts ebook buying customers first and the CyberRead bottom line second.