Lijit Partners with Competitor Group to Extend the VeloNews Brand into the Blogosphere

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World’s Premier Cycling Publication Leverages Lijit’s Search Technology to Extend and Connect with Online Cycling Enthusiast Community.

Under this innovative program, cycling bloggers and their readers can now affiliate themselves with the VeloNews brand and content.

Lijit Networks, Inc., the leading provider of site search and discovery tools for online publishers, announced today its partnership with Competitor Group and VeloNews, the world’s leading cycling print and online publication. VeloNews is leveraging Lijit’s syndicated search widget technology to expand and enhance the VeloNews brand by connecting with the cycling blogger community and their audience of cycling enthusiasts.

“Under this innovative program, cycling bloggers and their readers can now affiliate themselves with the VeloNews brand and content,” said Walter Knapp, COO. “Cycling bloggers can install a powerful site search on their blog that enhances their site’s engagement and includes great content from VeloNews. Conversely, when readers of VeloNews conduct a search they have the option of viewing results from the cycling blog community. This surfacing and sharing of content extends both the VeloNews and blogger’s brands across a very specific and active audience of readers.”

“We’ve been working with Lijit for some time as our search engine on VeloNews.com,” said Ben Delaney, VeloNews Editor in Chief. “This new initiative allows any cycling blogger to use the same powerful technology — plus it links all of our content to them, and vice versa. The Lijit network search is clean and easy — just what you want in a search engine.”

Lijit’s embedded site search technology includes content from the publisher’s site as well as their array of social and networked content (e.g. YouTube, Twitter, Facebook, Flickr, and a publisher’s affiliated network of sites). This effectively exposes all of a publisher’s online content and keeps readers on site longer, reduces bounce-rates, and provides more reader engagement. The Lijit-powered VeloNews search widget is available at http://www.lijit.com/signup/start/velonews

About Lijit Networks, Inc.
Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative content discovery and search tools to over 12,000 individual publishers, commercial web sites and content networks, Lijit enhances reader engagement, lengthens time on site and increases page views. Lijit offers revenue generation programs that feature premium online advertising campaigns, which are highly targeted and contextually relevant to the publisher’s audience and readership. Learn more at http://www.lijit.com.

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