Dachis Group and Defakto Synchronize Efforts

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Dachis Group and Defakto synchronize their organizational efforts to support practitioners of social business in the enterprise.

On May 24th, SocialBusinessCouncil.org, a peer-to-peer community for social business strategists and practitioners was launched by Defakto, a Dallas based company. Coincidentally, on the same day, the Dachis Group, an Austin based company, announced the evolution of their 2.0 Adoption Council to the Social Business Council.

These different groups share a name, but more importantly they share the vision of Social Business in the enterprise and the desire to empower, educate and inform those working in this space.

To provide clarity moving forward, both groups came to the amicable decision that Defakto's peer-to-peer group will now be known as the Social Business Alliance, and Dachis Group’s knowledge-sharing network will continue to be known as the Social Business Council. Both organizations support the increasing awareness and rapid adoption of Social Business in the enterprise.

“The effort by Defakto to accelerate the discussion of Social Business at the enterprise level aligns with our on-going initiatives at the Dachis Group. There are obvious areas that our groups can work together to drive the momentum of Social Business adoption.”
Jeffery Dachis, Founder, Chairman, and CEO of Dachis Group

"We've been working with Jeff (Dachis) and his team to synchronize our overall efforts. We see great opportunities for both groups to work together and provide a community of support and thought leadership for those on the front lines of Social Business implementation."
Gilbert Salazar, Principal, Defakto

Those interested in becoming members of these organizations are encouraged to visit SocialBusinessCouncil.com and SocialBusinessAlliance.org.

About Defakto
Defakto delivers Smart Social BusinessTM solutions that enable brands to build sustainable customer relationships and to empower collaboration in the enterprise. We target customer engagement, retention and advocacy. Our Smart Social Business solutions also drive collaboration in the enterprise, reducing the information silos that hinder employee productivity and responsiveness. Defakto’s client experience includes a wide range of healthcare, technology, automotive and media brands from Fortune 100 clients to nonprofits.

For more information visit Defaktogroup.com or SocialBusinessAlliance.org

About Dachis Group
Dachis Group is the world’s leading Social Business consultancy.

Social Business Design is connecting with your customers + your workforce + your enterprise to create powerful business value. The company has developed a framework for Social Business Design by addressing organizational transformation across business systems, process, and culture. Through its three main Social Business practice areas, Social Business Strategy, Social Business Engagement, and Social Business Intelligence, Dachis Group helps large organizations become more connected and engaged with their constituents. Dachis Group also hosts a series of annual Social Business Summits around the world and operates the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.

Dachis Group serves or has serviced clients including AT&T, BBC, Citibank, Coca-Cola, Estée Lauder, General Electric, HBO, Hewlett Packard, Kodak, Nestlé, Target, and UBS.

Founded in 2008 by Jeffrey Dachis, the company offers services around the globe with offices in ten cities in five countries, employing over 250 professionals. Dachis Group is headquartered in Austin, Texas with offices in Lincoln, Nebraska; New York, New York; Philadelphia, Pennsylvania; Portland, Oregon; St. Louis, Missouri; London, England; Sydney, Australia; Amsterdam, Netherlands; and Madrid, Spain.

Dachis Group operates as Dachis Group; Archrival | Dachis Group; Headshift | Dachis Group; Stuzo | Dachis Group; XPLANE | Dachis Group; and The Social Business Council.


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Maria Blanton
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