Dacor Launches Interactive Website: Redesigned Site Is Easier to Navigate and Fully Immerses Visitors in the Ultimate Dacor Cooking Experience

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Dacor(R), market leader in luxury kitchen appliance design, manufacturing and distribution, today announced the launch of the company's new website at dacor.com. The redesigned site, scheduled to go live today, features comprehensive product information and rich imagery that reflect the brand's ongoing commitment to innovative product design.

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With the launch of the new site, we have created a destination that offers existing and future Dacor owners, designers, dealers and builders a reliable resource for convenient answers to questions they may have for just about everything from how long to bake German Chocolate Cupcakes to installation specifications

    Enhanced interactive tools, brilliant photography and easy navigation are at the core of the website's changes. Dacor's dedication to details is apparent throughout the site, which is filled with close-up product shots and better-quality zoom capabilities, which highlight unique design details that set the brand apart from its competitors.

"Many consumers do most of their research on the web before walking through a dealer's door, so, we designed a site that parallels with how consumers are using the Internet today," said Steve Joseph, Director of Interactive and Direct Marketing at Dacor. "Our new website features interactive tours that allow consumers to fully experience the product and includes comprehensive product details that give them all the knowledge needed to help them make their purchase."

Virtual showrooms offer design inspiration and new interactive modules help consumers visualize design flexibility and the freedom to change appliance and cabinet finishes with a few simple clicks. Users will have the ability to create personalized wish lists for quick reference when visiting their local dealer, which can be found with the easy to use dealer locator. Additionally, consumers can register their appliances online as well as enroll in the Dacor EASE extended warranty program.

The new website will also prove to be a valuable resource for consumers long after installation. Users can research and register for culinary events in their area, search for recipes, get cooking tips from celebrity chefs, and sign up to receive periodic e-newsletters for details on new Dacor products, design trends and other culinary news.

A special section dedicated to trade professionals offers access to the Dacor catalog for 20-20 Design(TM) planning software, an online specification library, downloadable product brochures and additional links to online tools to help better serve customers. Trade professionals will also have the ability to upload images of their best Dacor kitchens for possible inclusion in the online Design Gallery as well as sign up for an e-newsletter designed for the trade.

"With the launch of the new site, we have created a destination that offers existing and future Dacor owners, designers, dealers and builders a reliable resource for convenient answers to questions they may have for just about everything from how long to bake German Chocolate Cupcakes to installation specifications," continued Joseph.

About Dacor: Founded in 1965, Dacor has introduced many industry firsts including an infrared ceramic gas broiler inside an electric Pure Convection(TM) self-cleaning oven, an outdoor grill with built-in halogen lights, and the world's only 30" dishwasher. Based in Diamond Bar, California, Dacor offers a complete line of luxury consumer appliances that includes ranges, wall ovens, cooktops, warming ovens, microwaves, dishwashers, ventilation hoods, built-in coffee systems, refrigerators, beverage centers, wine stewards and outdoor grills.

Home chefs have unlimited access to Dacor accessories with EverythingDacor.com, the e-commerce site that offers consumers accessories to complement their kitchen.

For more information on Dacor, its product line and local dealer locations, visit http://www.dacor.com, contact Customer Care at (800) 793-0093 or visit the Dacor product showroom at corporate headquarters in Diamond Bar, Atlanta, Chicago or San Francisco.

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Keshia Holland
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