Daily News Licenses Inform Technologies' Semantic Web Solution to Enrich User Experience at NYDailyNews.com : Inform Automatically Searches and Organizes Content, and Creates Rich, Deep Links and Topic Pages; Faster and More Cost-Effective Than Individual Editors

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The New York Daily News, the most highly circulated newspaper in the largest media market in the United States, has engaged Inform Technologies to enhance its Website (http://www.nydailynews.com).

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NYDailyNews.com has employed Inform to automatically create multiple, relevant links and topic pages. The new features are designed to create a richer, more rewarding user experience and to derive increased revenue from the site.

Said James Satloff, CEO of Inform Technologies, "The Daily News is thinking creatively about how to give a richer and more instinctive service to its users. Through the introduction of new software and new applications it is able to offer a compelling site that leverages the quality of the paper's editorial depth and archives, as well as associated content on the Web. Inform's goal is to seamlessly and quickly make NYDailyNews.com an even greater resource for readers who want timely, relevant and easy to access content."

NYDailyNews.com combines the best of new and traditional media – allowing users to dig deep into content through contextual searches, while preserving traditional editorial control, journalistic integrity and market credibility.

Inform uses proprietary rules and algorithms to scan millions of pages of content and identify topics and articles that are similar and relevant to each other – faster and more cost-effectively than an individual editor can. The Semantic Web technology then creates links between articles as well as dynamic topic-specific pages that pull together articles, blogs, photos, and videos on a given subject. Links and topic pages are automatically updated as the software continuously learns how particular words – such as "Brett Favre" and "Jets" – are now related to each other. This is done in real time, leveraging breaking news.

Added James Satloff, "Media companies face significant challenges online; we believe that the Inform solution gives a media company a real leg up: It lets a single site marshal all the richness and depth of the Web, but in an organized way that editors control. What's really appealing to most of our customers is that it all happens automatically – algorithmically – following guidelines set by their editors and publishers."

For NYDailyNews.com, Inform's solution:

Displays lists of related "topics" (such as "NYC Security") and "entities" (such as "Mayor Bloomberg") for improved navigation and discovery directly from the article a visitor is reading. Delivers related content from within the Daily News' content pool and from a customized set of Web sources specified by the Daily News. For example, a Daily News article on NYC security warnings or threats includes links to additional Daily News coverage of NYC security; broader topics, such as homeland security; and videos and blogs about security from other sites that NY Daily News editors select. Topic pages about each subject are generated dynamically as well. The Daily News also benefits from Inform's ability to delineate people and topics specific to the New York metropolitan area; for instance, the software can identify Mayor Bloomberg independent of Bloomberg, the financial data and news provider that bears his name.

The Daily News joins other major media and business properties, including Washington Post, Newsweek, Nielsen Business Media, Cox Communications, IDG, and Conde Nast's Portfolio.com, that use Inform's solution to enrich their Websites in ways that have both a direct impact on the user's experience and the financial bottom line. Deeper, richer links create a more compelling Website, engaging visitors, who, in turn, spend more time using it. This can result in more users, more page views, more time spent on the site, and thus more revenue. In addition, online publishers now have an enhanced ability to compete effectively with search engines and other websites for traffic.

About the New York Daily News

The Daily News is the largest and most widely read newspaper in the New York metropolitan market and the fifth largest newspaper in the country. The Daily News continues to lead all other newspapers as the paper of choice for New York City residents. NYDailyNews.com serves almost 60 million page views a month to more than 10 million unique users.

About Inform Technologies

Inform Technologies is a Semantic Web solution for established media brands that automatically searches, organizes and links content to provide a rich, compelling experience that attracts and retains readers. Inform's journalistic technology platform does the work necessary to support an editorial team, continually teaching itself how information is related and automatically updating links and topics as the context changes. Inform-powered semantic relationships form the foundation of a definitive content destination that can more effectively compete with search engines and other sites for traffic.

To learn more about Inform Technologies or to schedule an interview, please contact Adria Greenberg of Sommerfield Communications at 212-255-8386 or [email protected]

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Adria Greenberg
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