It’s a win, win, win for audiences, publishers and advertisers alike
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Paris, France (PRWEB) December 8, 2009
Dailymotion, the world's 2nd largest online video portal and VideoClix the Global leader in clickable video today announced a new partnership, which aims to change the face of video and in-video advertising. The agreement brings VideoClix’s hypervideo technology into the Dailymotion platform, providing viewers an active and engaging experience, and enabling advertisers with a non-intrusive way to reach their target audience.
With the new partnership, Dailymotion’s 60 million unique monthly visitors will be able to click on any object in a video to play, learn and shop. Viewers can easily find out more about people, products and places. Each click delivers an accompanying ad targeted to the object and viewer. The audience will be able to explore highly relevant brand advertising and directly purchase products featured in Dailymotion clickable videos. Average viewer clicks on objects range from 1 to 3 clicks per viewer per minute with ad click-through-rates (CTR) as high as 55%
“We are very excited about the integration with VideoClix” says Frederic Bellier, the Executive VP of Global media sales at Dailymotion. “It not only turns video into a fun and active experience, but also allows us to enhance the brand experience in and around the video. We pride ourselves in delivering highly targeted audiences to our advertisers in a non-intrusive manner. Pilot projects prove that users love VideoClix, as it's on-demand, engaging and contextual."
The global deal involves Dailymotion official content, interactive branded entertainment such as webisodes and music videos, as well as user-generated content.
“This partnership brings clickable video to the masses on a global scale” says Babak Maghfourian, CEO of VideoClix. “It’s a win, win, win for audiences, publishers and advertisers alike”.
The first clickable videos are slated for release in January 2010 and the program will extend to Dailymotion’s Motionmaker creative community later in the New Year. VideoClix licensees will also be able to distribute and syndicate their clickable videos on Facebook, iPhone and Dailymotion.
The agreement includes an exclusive launch in Europe as well as specific U.S. Branded entertainment projects.
Economic terms entail performance based cost-per-click and revenue share.
About VideoClix Technologies
VideoClix Technologies sparked the hypervideo revolution in 1998 and reinvented clickable video in 2007 with its leading end-to-end clickable video distribution and monetization platform. VideoClix maximizes engagement, increases retention, delivers unparalleled metrics and monetizes video in a non-intrusive manner through tier 1 brands and ad networks.
The VideoClix platform includes: autonomous video object tracking, interactive content management system, user friendly web editor, HD quality player, 3rd party player plug-in, super syndication, load balanced CDN, robust metrics and reporting, social media connectivity and 3 screen (web, tv, mobile) distribution. Find out more at: http://www.videoclix.tv
Brent Stafford, VideoClix Technologies
A top 50 website worldwide, Dailymotion Network attracts 59 million unique monthly visitors worldwide (source: comScore, April 2009). Every day, over 15,000 new videos are uploaded into Dailymotion's global network of 18 localized video entertainment sites. In March 2009, Dailymotion delivered over 975 million videos to users including curated content from premium and Motionmaker creative contributors. Using the most advanced technology for both users and content creators, Dailymotion provides high quality and HD video in a fast, easy-to-use website that also automatically filters infringing material notified by content owners. Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. For more information, please visit http://www.dailymotion.com.
Frederique Boyer, BERMUDES RP
Tel: +33 (0) 1 40 54 23 40